SEO-Focused Web Content Writers
Posts tagged Social Marketing
Top Myths About Social Media Marketing
Jun 30th
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Myth #2: I Can’t Measure the Impact / ROI of Social Media on My Business
The social media return on investment debate has been picked apart by so many intelligent and creative marketers, you would think it wouldn’t make this list. But it continues to rank high on the list of objections about social media and I completely understand why.
Since the interaction mechanisms are different with social media than traditional marketing, judging purchase intent and likely customers from social media behavior is a completely new skill for many marketing professionals.
But there are methods to measure the impact of your social media campaigns:
Include Your Phone Number - If your business has more of a consultative sales process, starting conversations on your social networks or blog is a great way to generate more leads. And then be sure to include your phone number in every update or post that you make. You can use a separate Google Voice number that allows you to track the number of inbound calls you receive from your social media activities.
Promote offline events - Facebook has a robust functions for creating events and promoting them. You can post pictures and event location information, while also inviting your entire fan base More >
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14 Ways To Promote Your Company Or Brands Online - Conclusion
Jun 21st
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Top Web Promotion Methods #8 – #14:
8. Bookmarking/Tagging
Social bookmarking has become a popular method to share, organize, search and manage bookmarks of web resources. Some of the most popular social bookmarking websites: Delicious, Digg, Diigo, Fark, Mixx, MyBlogLog, Newsvine, Propeller, Reddit, Slashdot.org, StumbleUpon, Yahoo!, and Buzz.
9. Discussion Forums and Boards
Participating in online forums can be a great way to market your products and services, and interact with your audience and other professionals. Engaging your audience in a niche forum can bring high value to your website and brand, too.
10. Content Aggregation
Content aggregation offers you the chance to bring all news and feeds around your online community accounts in one place. Some would argue this is the future of social media. Emerging content aggregation websites are: Bloglines, FriendFeed, Lifestream.fm, Lijit.
11. Brand Monitoring
Social networks are also offering a variety of tools that can help businesses understand the positioning of their brand. Popular examples are: Buzzlogic, Radian6, and ReputationDefender.
12. Ratings and Review Sites
Another great way to find out where your website stands, or how your brand is perceived by others, is through ratings and reviews. The two most popular are Yelp and GetSatisfaction.
13. Widgets
For those trying to promote their own brands, they can More >