SEO-Focused Web Content Writers
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More Social Statistics - 101
Nov 1st
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As social networks grow and mature, new data has begun to surface that show the behaviors and preferences of its users that could prove invaluable to businesses in the future.
Business owners and marketing professionals are of course quite interested to learn more about how consumers on Facebook and other social media become motivated to connect with companies and brands, and their preferences in interacting with organizations.
Some of the latest statistics:
Many users of social media initially displayed a resistance to connecting directly with businesses from their personal pages, in effect showing a desire to keep “business separate from pleasure”, or their personal lives. A fear of being inundated with advertising pitches surely helped shape this mentality. However, new research shows that 43% of Facebook users now “Like” at least one brand or official company page, and this number is rapidly growing.
Of these, 38% of consumers “Like” a company on Facebook so they can publicly display their brand affiliation to friends. This new trend is being called “Social Badging”, and can be a very powerful motivation for affiliation. These users want to display their connection to brands and organizations that they believe represent them, their personal beliefs, are “cutting edge”, say something unique or valuable about them.
42% More >
14 Ways To Promote Your Company Or Brands Online
Jun 7th
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There are now a wide variety of effective ways that you can promote your company, your brands, your products and services online, perhaps more than you realize.
Here’s a handy list of the 14 top categories/activities that you can use to increase your brand presence and awareness- and your revenues - on the web.
Top Web Promotion Methods #1 - #7:
1. Blogs
Blogs have become an excellent tool for social media marketing. If optimized correctly, they can be used to drive traffic to a website. A good blog will also assist in creating internal links, fresh content and non-search engine web traffic.
Some popular blogs platforms include: WordPress.com, Blog.com, Bloggers.com, Typepad and others/
2. Microblogs
Like blogs, microblogging can present huge opportunities for business endorsement, though content needs to be consistent and optimized. The most used is Twitter, as well as Posterous and other niche platforms.
3. Online Video
With the proliferation of broadband Internet, the importance of online videos has rapidly increased. This allows more opportunities to demonstrate products or better explain brands. Popular video-sharing websites include YouTube and Vimeo.
4. Photosharing
Social networks are all about sharing! And this includes photos too, so there are numerous platforms that allow photo sharing with friends or followers. Some of the More >
Facebook Marketing Strategies and You
May 10th
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Unless you’ve been living in a cave for the past 4 years, and my dear readers certainly have not, you already know how popular and widely used Facebook is today.
Just a couple of years back, and you had to relentlessly encourage family and friends to join this social network (probably not long after others had convinced YOU to join). Nowadays, it’s rare to find someone who isn’t on Facebook.
At last count, Facebook had over 350 million users, and this number is continuing to grow as those final stragglers jump in. Facebook overtook MySpace as the number 1 social networking website on the planet early in 2009, and is now just behind Google in terms of online traffic. So it’s not hard to understand just how important Facebook marketing has become for websites and brands everywhere.
It’s A “No Pitch” Zone
One of the most critical things to remember about social media is that they are NOT places to blatantly or endlessly pitch your brand, product or service. Do this, and you won’t be gaining any favor from most social media users, will get largely ignored, and may even receive bad reviews.
Social media is actually better used for building relationships with potential customers More >