Myth #2: I Can’t Measure the Impact / ROI of Social Media on My Business

The social media return on investment debate has been picked apart by so many intelligent and creative marketers, you would think it wouldn’t make this list. But it continues to rank high on the list of objections about social media and I completely understand why.

Since the interaction mechanisms are different with social media than traditional marketing, judging purchase intent and likely customers from social media behavior is a completely new skill for many marketing professionals.

But there are methods to measure the impact of your social media campaigns:

Include Your Phone Number - If your business has more of a consultative sales process, starting conversations on your social networks or blog is a great way to generate more leads. And then be sure to include your phone number in every update or post that you make. You can use a separate Google Voice number that allows you to track the number of inbound calls you receive from your social media activities.

Promote offline events - Facebook has a robust functions for creating events and promoting them. You can post pictures and event location information, while also inviting your entire fan base More >