To have the maximum amount of success online you should be publishing materials for your website viewers to digest on an ongoing basis.

This might be in the form of a weekly blog, new pages that feature all the various products and services that you offer, updates to your homepage, new online “specials”, and lots of other potential ideas.

To have the most impact, the best content developers have 3 critical skills:

  • Writing
  • Domain expertise – are you an expert in the subject you’re writing about?
  • Networking skills - Do you know how to promote effectively?

The writing aspect is pretty self-explanatory. Some folks are simply much better writers than others. Or perhaps two people are of equal skill, but one enjoys writing and the other compares it to a trip to the dentist.

Domain expertise is important, but you shouldn’t discount the ability of a high quality researcher learning what they need to know to effectively communicate at least the basics of your field or industry, and then filling them in on the details or personal insight you find most valuable.

Networking skills in this case can refer to the technical ability to post items correctly online, following SEO (search engine optimization) rules, sharing them via social media and through other More >