SEO-Focused Web Content Writers
Posts tagged Facebook Events
Top Myths About Social Media Marketing
Jun 30th
Myth #2: I Can’t Measure the Impact / ROI of Social Media on My Business
The social media return on investment debate has been picked apart by so many intelligent and creative marketers, you would think it wouldn’t make this list. But it continues to rank high on the list of objections about social media and I completely understand why.
Since the interaction mechanisms are different with social media than traditional marketing, judging purchase intent and likely customers from social media behavior is a completely new skill for many marketing professionals.
But there are methods to measure the impact of your social media campaigns:
Include Your Phone Number - If your business has more of a consultative sales process, starting conversations on your social networks or blog is a great way to generate more leads. And then be sure to include your phone number in every update or post that you make. You can use a separate Google Voice number that allows you to track the number of inbound calls you receive from your social media activities.
Promote offline events - Facebook has a robust functions for creating events and promoting them. You can post pictures and event location information, while also inviting your entire fan base More >
Facebook Marketing Strategies and You
May 10th
Unless you’ve been living in a cave for the past 4 years, and my dear readers certainly have not, you already know how popular and widely used Facebook is today.
Just a couple of years back, and you had to relentlessly encourage family and friends to join this social network (probably not long after others had convinced YOU to join). Nowadays, it’s rare to find someone who isn’t on Facebook.
At last count, Facebook had over 350 million users, and this number is continuing to grow as those final stragglers jump in. Facebook overtook MySpace as the number 1 social networking website on the planet early in 2009, and is now just behind Google in terms of online traffic. So it’s not hard to understand just how important Facebook marketing has become for websites and brands everywhere.
It’s A “No Pitch” Zone
One of the most critical things to remember about social media is that they are NOT places to blatantly or endlessly pitch your brand, product or service. Do this, and you won’t be gaining any favor from most social media users, will get largely ignored, and may even receive bad reviews.
Social media is actually better used for building relationships with potential customers More >
