SEO-Focused Web Content Writers
A Simple Equation:
Add High-Quality Content to Your Website Regularly = You’ll Make More Money.
Fresh, high quality content, added regularly, is what the search engines like Google want to see. This is the process of SEO (search engine optimization), which in it’s most basic terms can be thought of as “getting Google and others to like you”.
And the more they like you, the higher up you’ll show in search results - and get more online visitors in the end. This means more leads, and ultimately more online revenues for you.
How do you increase your SEO?
You build SEO primarily through adding new content on your website. This is usually in the form of new pages on your site, or a weekly (at least) blog.
Our web content writers do the research to know what your potential customers care about, and write posts they know will appeal to them. These types of posts show Google that you are a thought leader in your industry or field, and that they should share your site more often for those searching for businesses like yours.
The statistics show the facts:
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- A vast majority of consumers pick a link on the FIRST PAGE of results. If customers can’t find you there, they usually don’t find you at all
- About 70% of people now say they discover a new company from articles instead of ads
- Invest more in high-quality, evergreen posts instead of temporary advertising… which disappears the exact moment you stop writing checks!
Content on your website can still be helping you attract more attention many years after you’ve paid for it!
If this is so simple, why doesn’t everyone do it?
Good question.
First of all, most business owners don’t know the statistics and facts that you just read. They aren’t aware of the benefit.
For the rest the answer is time, desire and skill. As you see, the more frequently you add new material the more quickly you’ll see results.
But most business owners don’t have the time (or other staff) to stick with a publishing calendar, and/or they don’t enjoy writing in the first place.
They also lack the knowledge of SEO rules that make for a really effective post.
And that’s where I come in.
If you’d like to learn more, hit the button below and let’s get a conversation going!
Jim
Getting the Most Out Of Your Freelance Writer and Other Creative Consultants
Apr 28th
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ENSURING THAT YOUR FREELANCE WRITER AND OTHER CONSULTANTS ARE SUCCESSFUL
Creative freelancers can be a tremendous asset to your company when used in the right ways, and can hit the ground running on just about any project – but you can really boost the process and put an extra spring in their step by swiftly integrating them into the team and providing helpful information. Here are eight strategies that can help you achieve maximum benefit from your creative consultants and freelance writing resources.
Secure management support. Make sure you have strong management support of the project professionals’ roles.
Keep your staff informed. Inform full-time employees of the nature and length of the freelancers’ projects. Your staff may also have unwarranted concerns about their own job security when they hear the words “creative freelancer”, so be sure to explain that the consultants are being brought on board to help lighten their workload and make EVERYONE more productive and successful.
Give them a quick tour. Assist consultants acclimate by introducing them to everyone on the team, and include administrative personnel. Be sure to explain your department’s day-to-day routines and a brief overview of policies and procedures too.
Foster a welcoming workspace. Ensure that their designated work areas are equipped with basic office More >
Have No Social Media Strategy? FACT: You May Not Have A Business Future!
Mar 21st
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Perhaps not very surprisingly, a recent report by Nielsenwire found that Internet users now spend more time on social networks than on any other website category. And the B2B buyer of today is able to pick and choose where and how to consume information online, making it more difficult to control the brand message. You are beholden to what is written and said about you via social media, whether you like it or not!
For marketers, this means it’s no longer a question of whether or not to use social media, but how to create compelling content, generate leads, and accurately measure their social ROI - something that has been quite difficult to do up to this point (and also the reason why some companies balked at using social media earlier in the game).
But marketers must master all aspects of social communication, from creating website content that engages potential customers and drives leads, to supporting these SEO-related/organic efforts with paid advertising using Facebook, Twitter, LinkedIn and a number of other important social networking and bookmarking services. If you aren’t currently using social networking sites to a fairly high degree by now, you have ALREADY fallen behind your competition quite a bit. Companies that More >
Social Media is Now King Over Email
Feb 14th
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It’s Official - People Now Spend More Time On Social Media Than In Their Email Inbox
At Hat Trick Associates, we have talked at depth about the continued power of email marketing. In a 2012 study in fact, 74% of respondents said that email was still their preferred method to receive commercial communications. But that doesn’t take into account that many people do NOT associated interaction with some brands and companies via social media as “commercial” communications, like they would a coupon or special offer, and that number (that 74%) is admittedly in a terminal decline downward. What does this mean? Well, your email list is still a very good way to get web content to your prospective clients and customers or current ones…and a “clean” list of email addresses of those you do business with or would like to still has tremendous value to your organization. But social media as a marketing strategy is no longer an afterthought, and for many businesses it has become “the” place that the bulk of their marketing can and should be applied.
Social Media Web Content TrendsThis also doesn’t take away from web content SEO needs, and the fact that your homepage, overall website More >