SEO-Focused Web Content Writers
A Simple Equation:
Add High-Quality Content to Your Website Regularly = You’ll Make More Money.
Fresh, high quality content, added regularly, is what the search engines like Google want to see. This is the process of SEO (search engine optimization), which in it’s most basic terms can be thought of as “getting Google and others to like you”.
And the more they like you, the higher up you’ll show in search results - and get more online visitors in the end. This means more leads, and ultimately more online revenues for you.
How do you increase your SEO?
You build SEO primarily through adding new content on your website. This is usually in the form of new pages on your site, or a weekly (at least) blog.
Our web content writers do the research to know what your potential customers care about, and write posts they know will appeal to them. These types of posts show Google that you are a thought leader in your industry or field, and that they should share your site more often for those searching for businesses like yours.
The statistics show the facts:
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- A vast majority of consumers pick a link on the FIRST PAGE of results. If customers can’t find you there, they usually don’t find you at all
- About 70% of people now say they discover a new company from articles instead of ads
- Invest more in high-quality, evergreen posts instead of temporary advertising… which disappears the exact moment you stop writing checks!
Content on your website can still be helping you attract more attention many years after you’ve paid for it!
If this is so simple, why doesn’t everyone do it?
Good question.
First of all, most business owners don’t know the statistics and facts that you just read. They aren’t aware of the benefit.
For the rest the answer is time, desire and skill. As you see, the more frequently you add new material the more quickly you’ll see results.
But most business owners don’t have the time (or other staff) to stick with a publishing calendar, and/or they don’t enjoy writing in the first place.
They also lack the knowledge of SEO rules that make for a really effective post.
And that’s where I come in.
If you’d like to learn more, hit the button below and let’s get a conversation going!
Jim
Facebook Games Really Starting to Pay Off
Feb 14th
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The social web is finally starting to really monetize its traffic, answering questions that many (including myself) have had over the last few years as to how social media companies would create value and make money going forward, other than simply connecting people and allowing them to create and share online content.
Zynga, the maker of FarmVille, Mafia Wars and a wide variety of other popular Facebook games, is now in talks with potential investors about raising around $250 million in new funding, which could value the company between $7 billion and $9 billion, according to a recent report in The Wall Street Journal.
The article cites “people familiar with the matter,” and notes that Zynga filed papers last April that valued the company at $4 billion. According to the WSJ report, however, “any decision to raise a fresh round of funding” by Zynga “could be weeks away and may not happen.”
If the talks come to fruition, though, the valuation would put Zynga in the realm of other hot social media companies. Twitter, for instance was recently valued at $8 billion to $10 billion, and Groupon meanwhile is said to be valued at between $15 billion and $20 billion.
More > So, Are Social Networks Great…Or Not So Good?
Feb 8th
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Online social networks have changed the way we communicate, but whether you think their influence is positive or negative depends on whom you ask.
NYU professor and author Clay Shirky thinks social networks are distinctly positive, providing a way to share our collective wisdom. MIT professor Sherry Turkle disagrees and has written a book called Alone Together: Why We Expect More From Technology and Less from Each Other, suggesting social networking is a form of modern madness.
Which is it?
Read more…
Marketing Tips For Your Email Signature
Jan 31st
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Email signatures are so commonplace, and in most cases, boring, that they are usually an afterthought to most. But they don’t have to be, and they can actually help you achieve your marketing and sales goals. I should quickly make note that when I say “email signature”, we are only talking about person-to-person emails, not the footer, etc. used on your email marketing or e-newsletter campaigns.
And make note that these tips don’t just apply to your own email signature. These strategies also work for your employees, your co-workers or team members, especially if they are sending out customer service or sales-related emails.
First the basics, those standard pieces of information that simply have to be part of your signature and those representing your business:
•Name, company name, address and phone number •Twitter and Facebook links and encouragement for people to follow you •Website and blog address
Then there are some more creative ways you can utilize the signature portion of your emails that aren’t necessary but could help you add to your social media connections, website visitors, and increase your sales:
•Your logo •A “Deal of the Week” with a special link so you can track how it’s doing •A link to “Join Our Monthly/Weekly Email Newsletter” and receive special email-only offers •A customer testimonial so that your recipients can see how More >