SEO-Focused Web Content Writers
A Simple Equation:
Add High-Quality Content to Your Website Regularly = You’ll Make More Money.
Fresh, high quality content, added regularly, is what the search engines like Google want to see. This is the process of SEO (search engine optimization), which in it’s most basic terms can be thought of as “getting Google and others to like you”.
And the more they like you, the higher up you’ll show in search results - and get more online visitors in the end. This means more leads, and ultimately more online revenues for you.
How do you increase your SEO?
You build SEO primarily through adding new content on your website. This is usually in the form of new pages on your site, or a weekly (at least) blog.
Our web content writers do the research to know what your potential customers care about, and write posts they know will appeal to them. These types of posts show Google that you are a thought leader in your industry or field, and that they should share your site more often for those searching for businesses like yours.
The statistics show the facts:
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- A vast majority of consumers pick a link on the FIRST PAGE of results. If customers can’t find you there, they usually don’t find you at all
- About 70% of people now say they discover a new company from articles instead of ads
- Invest more in high-quality, evergreen posts instead of temporary advertising… which disappears the exact moment you stop writing checks!
Content on your website can still be helping you attract more attention many years after you’ve paid for it!
If this is so simple, why doesn’t everyone do it?
Good question.
First of all, most business owners don’t know the statistics and facts that you just read. They aren’t aware of the benefit.
For the rest the answer is time, desire and skill. As you see, the more frequently you add new material the more quickly you’ll see results.
But most business owners don’t have the time (or other staff) to stick with a publishing calendar, and/or they don’t enjoy writing in the first place.
They also lack the knowledge of SEO rules that make for a really effective post.
And that’s where I come in.
If you’d like to learn more, hit the button below and let’s get a conversation going!
Jim
Should You Have To Pay To Link?
Oct 26th
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Central European News Apparently Thinks So
First, we aren’t talking about links you pay for in relation to search here. This discussion is about paying a publication to link to their web content - as if you are purchasing the right to re-publish it.
Central European News (CEN) is an online media company that publishes news, images, research, and more to a range of other media outlets for a fee.
PressGazette’s Andrew Pugh ran an interesting story about the The Huffington Post linking to sources like The Daily Mail, which had paid for content from CEN. CEN decided to send payment invoices to The Huffington Post, and they were paid for by the Huffington Post. CEN then encouraged other content providers to follow their lead, and send invoices to the Huffington Post as well. The concept here is that other publications would be compensated for The Huffington Post linking to them.
Interesting position for sure, but the problem is that The Huffington Post didn’t mean to pay the invoice, as was revealed in a followup to Pugh’s original post. They use CEN as one of their photo providers, and do pay for those services, so mistook these invoices as being related to that. So anyone who More >
The Many Benefits of Content Marketing
Oct 19th
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Content marketing is becoming one of the most widely used forms of promotional strategies on the web today. It is cost-effective way to reach a wide audience base, yet it is not as easy as submitting a simple pay per click ad.
Content marketing is relatively cheap compared to most other options, but it requires you to invest your time, effort and a lot of patience before you can reap its returns. This is one of the reasons why many people are not sold to the idea that using content online is a good way to market their products and services. For those that do understand the true long-term value of web content, they have found ways to create it themselves or work with someone who can.
For those who are still uncertain about the advantages of content marketing, here are five factors that make content marketing such an effective online marketing strategy:
It’s cost-effective
Other forms of marketing need you to invest your fortune. In content marketing, it only needs time and effort to have your website, products or services promoted online if you are doing the work yourself. Working with an outside writer to create your content can also be very cost effective.
It More >
Hiring A Reliable Web Content Writer
Oct 3rd
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The quality of your web content is critical if you really want to build your brands online and increase your web presence.
It’s vital that you provide quality content not only on your website but everywhere else you communicate online as well, such as article directories, press release sites or your email marketing efforts. Great content helps you achieve the two most important goals of your online marketing - increased sales conversions, and revenue online, and also creating future sales opportunities in the form of better SEO rankings for your website.
If you can’t provide the content that your target audience is looking for on your website, you should get someone to write it for you. Publishing often is a key to higher SEO rankings, as the search engines like Google LOVE frequently updated sites, it shows them that someone is actively managing your site and continuously communicating with your web visitors.
Here are some tips you should consider when looking to hire a content provider:
1. References
A reference refers to a personal testimony from a former or current client or a co-worker regarding your prospective contractor’s performance, attitude and work ethic. References can be included on an individual’s resume, on their business More >