A Simple Equation:
Add High-Quality Content to Your Website Regularly = You’ll Make More Money.
Fresh, high quality content, added regularly, is what the search engines like Google want to see. This is the process of SEO (search engine optimization), which in it’s most basic terms can be thought of as “getting Google and others to like you”.
And the more they like you, the higher up you’ll show in search results - and get more online visitors in the end. This means more leads, and ultimately more online revenues for you.
How do you increase your SEO?
You build SEO primarily through adding new content on your website. This is usually in the form of new pages on your site, or a weekly (at least) blog.
Our web content writers do the research to know what your potential customers care about, and write posts they know will appeal to them. These types of posts show Google that you are a thought leader in your industry or field, and that they should share your site more often for those searching for businesses like yours.
The statistics show the facts:
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- A vast majority of consumers pick a link on the FIRST PAGE of results. If customers can’t find you there, they usually don’t find you at all
- About 70% of people now say they discover a new company from articles instead of ads
- Invest more in high-quality, evergreen posts instead of temporary advertising… which disappears the exact moment you stop writing checks!
Content on your website can still be helping you attract more attention many years after you’ve paid for it!
If this is so simple, why doesn’t everyone do it?
Good question.
First of all, most business owners don’t know the statistics and facts that you just read. They aren’t aware of the benefit.
For the rest the answer is time, desire and skill. As you see, the more frequently you add new material the more quickly you’ll see results.
But most business owners don’t have the time (or other staff) to stick with a publishing calendar, and/or they don’t enjoy writing in the first place.
They also lack the knowledge of SEO rules that make for a really effective post.
And that’s where I come in.
If you’d like to learn more, hit the button below and let’s get a conversation going!
Jim
SEO-Based Web Writing and Distribution
Oct 26th
Check out my account profile on Thumbtack.com, for a complete listing of my SEO and web content writing services. Thumbtack is a premier location online to find and hire freelance talent in the disciplines of writing, SEO, graphic design, web programming and many other online fields. As a member of Thumbtack, I’ve been able to share my services with a great number of new clients and potential ones. If you need SEO-focused web writing and distribution, my first hope of course is that you will contact me today to learn more. But there are many other resources you can find on Thumbtack, and I hope that you will support them as well if the need arises for your business.
Tips to Becoming a Better Becoming a Better Web Content Writer
Sep 27th
There are always many business owners, marketers and others who wish to improve their writing skills as they create and distribute their web content online, and even for those that don’t plan on making writing a profession, there are still good ways to hone your skills to become more effective with your ability to communicate via the written word. Here are 3 good ways to evaluate your writing skills.
Write the Article, Then Come Back in 2-3 Days
A great way to know if your writing is at the highest level is to write about a topic that you’re passionate about, and then step back and leave it for a bit. Come back later to review what you’ve created two to three days later. You can’t truly evaluate the quality of your written piece if you review it right after you finish writing. The tendency to be emotionally attached to your own web content writing is too strong at this point, and can affect your judgment on the piece. If you write a blog, publish your article or essay, and then come back to it when your emotional connection has subsided. This can allow you to be in a better position to make More >
How Do You Like Your Graphic Design?
Sep 11th
The graphic design or your piece or homepage is at least as important to the copy, at least when it comes to grabbing the reader’s attention long enough for them to actually read. Choosing your graphic design results can be easy if you understand that factors that go into their creation. Take a quick look at this tongue-in-cheek - though while in jest also fairly accurate - infographic of what clients can actually expect to see depending on their specific demands!
Luckily at Hat Trick Associates we’re privileged enough to have a top-notch, upper tier Creative Director at a leading local marketing agency also on our team; She creates designs for Fortune 500 companies and smaller startups and organizations, and then works for HTA by night! Feel free to Contact Us at any time to request some samples of her work from a comprehensive and quite impressive list of client projects.



