SEO-Focused Web Content Writers
A Simple Equation:
Add High-Quality Content to Your Website Regularly = You’ll Make More Money.
Fresh, high quality content, added regularly, is what the search engines like Google want to see. This is the process of SEO (search engine optimization), which in it’s most basic terms can be thought of as “getting Google and others to like you”.
And the more they like you, the higher up you’ll show in search results - and get more online visitors in the end. This means more leads, and ultimately more online revenues for you.
How do you increase your SEO?
You build SEO primarily through adding new content on your website. This is usually in the form of new pages on your site, or a weekly (at least) blog.
Our web content writers do the research to know what your potential customers care about, and write posts they know will appeal to them. These types of posts show Google that you are a thought leader in your industry or field, and that they should share your site more often for those searching for businesses like yours.
The statistics show the facts:
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- A vast majority of consumers pick a link on the FIRST PAGE of results. If customers can’t find you there, they usually don’t find you at all
- About 70% of people now say they discover a new company from articles instead of ads
- Invest more in high-quality, evergreen posts instead of temporary advertising… which disappears the exact moment you stop writing checks!
Content on your website can still be helping you attract more attention many years after you’ve paid for it!
If this is so simple, why doesn’t everyone do it?
Good question.
First of all, most business owners don’t know the statistics and facts that you just read. They aren’t aware of the benefit.
For the rest the answer is time, desire and skill. As you see, the more frequently you add new material the more quickly you’ll see results.
But most business owners don’t have the time (or other staff) to stick with a publishing calendar, and/or they don’t enjoy writing in the first place.
They also lack the knowledge of SEO rules that make for a really effective post.
And that’s where I come in.
If you’d like to learn more, hit the button below and let’s get a conversation going!
Jim
Your 2014 Sales Goals, Website Traffic and Web Content / SEO
Mar 6th
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So it’s March, so how are your company’s marketing goals for 2014 coming along? By how much do you want to increase your revenue by this year? Well, you certainly don’t need me to tell you how central your website is to the success of meeting (or missing) that goal. And how critical your Google ranking is when it comes to your overall website traffic. Fresh, frequent web content and other SEO can greatly improve the standing of your site in the eyes of Google, and this can mean quite a bit to most companies. Here are website visits per page of search results:
Page 1 — 91.5% Page 2 — 4.8%
Seems pretty important/critical/vital to be on Page 1, huh? And remember regarding that 4.8% on Page 2, there are 10 results on that Page. So your position on that page is worth about 0.48%. Don’t know about you, but I’d prefer that 91.5%. And with some work, you can get to that Page. Of course, moving up to higher positions on Page 1 also yields very significant results.
How much traffic is your site getting now? (You are tracking it, right?) And based on that traffic would you say your More >
Web Content Marketing Priorities
Feb 3rd
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What Are The Top Web Content Marketing Priorities?
By now you probably know that web content marketing has become a huge part of your future success on the web. But what are the reasons that web content marketing so important in the eyes of business owners and managers online today? Here’s a great graphic that shows the data:
Web Content and Importance of Google Search Rankings Clearly Shown Again
Jan 21st
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Web Content, SEO and the Incredible Importance of Top Google Search Rankings
Online ad network provider Chitka recently confirmed that it is certainly *not lonely at the top! According to their latest study, the top listing in Google organic search results receives a whopping 33% of all online traffic, compared to just 18% for the second position. As you surely guess, the traffic deteriorates quickly from there. Which goes to show how having a well conceived and executed web content and SEO strategy is so absolutely CRITICAL to your company’s success.
For many, it’ll come as no surprise that the findings also showed a significant drop in traffic from Page 1 to Page 2 results. Page 1 results garnered 92 percent of all traffic from the average search, with traffic dropping off by 95 percent for Page 2.
Quite literally, a quality web writing publishing calendar and effective SEO work done in support of it can easily bring back returns of tens (or for some, even hundreds!) of thousands of dollars to companies that deploy them. This is the kind of ROI that is impossible to ignore!
Contact us today to learn more about creating your own web content development program, and about how your More >