SEO-Focused Web Content Writers
A Simple Equation:
Add High-Quality Content to Your Website Regularly = You’ll Make More Money.
Fresh, high quality content, added regularly, is what the search engines like Google want to see. This is the process of SEO (search engine optimization), which in it’s most basic terms can be thought of as “getting Google and others to like you”.
And the more they like you, the higher up you’ll show in search results - and get more online visitors in the end. This means more leads, and ultimately more online revenues for you.
How do you increase your SEO?
You build SEO primarily through adding new content on your website. This is usually in the form of new pages on your site, or a weekly (at least) blog.
Our web content writers do the research to know what your potential customers care about, and write posts they know will appeal to them. These types of posts show Google that you are a thought leader in your industry or field, and that they should share your site more often for those searching for businesses like yours.
The statistics show the facts:
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- A vast majority of consumers pick a link on the FIRST PAGE of results. If customers can’t find you there, they usually don’t find you at all
- About 70% of people now say they discover a new company from articles instead of ads
- Invest more in high-quality, evergreen posts instead of temporary advertising… which disappears the exact moment you stop writing checks!
Content on your website can still be helping you attract more attention many years after you’ve paid for it!
If this is so simple, why doesn’t everyone do it?
Good question.
First of all, most business owners don’t know the statistics and facts that you just read. They aren’t aware of the benefit.
For the rest the answer is time, desire and skill. As you see, the more frequently you add new material the more quickly you’ll see results.
But most business owners don’t have the time (or other staff) to stick with a publishing calendar, and/or they don’t enjoy writing in the first place.
They also lack the knowledge of SEO rules that make for a really effective post.
And that’s where I come in.
If you’d like to learn more, hit the button below and let’s get a conversation going!
Jim
SEO Content Marketing and B2B Purchase Behavior
Apr 10th
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SEO Web Content Management and B2B Purchase Behavior Research
SEO Content Marketing and B2B BuyersThough B2B SEO professionals surely understand the value in web content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success.
In the Chief Marketing Officer Council’s recent study, titled “The Content Connection to Vendor Selection,” researchers uncovered six distinct personas that all consume different types of content and share that content with other levels within the company.
According to the report, these various buyers consume a spectrum of web content marketing assets in an effort to keep current on new technologies, glean insight and shape purchasing decisions, and (most importantly for B2B vendors) identify potential suppliers, partners and solution providers. Thus, B2B marketers should develop content across all of these personas for maximum exposure.
But, equally important was the fact that most buyers will seek neutral, third party, and fact-driven content when making purchase decisions. This means that vendor content also has to be distributed across third-party sites and social media platforms where buyers actively search and discuss needs. Search is still a critical first step in the vendor discovery process. According to the report, approximately 68 percent start their content sourcing More >
What Bloggers Must Know About Google Hummingbird
Apr 4th
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SEO, Google and Hummingbird in 2014
Hat Trick Associates - SEO and Google Hummingbird, Explaining Algorithm ChangesPrior to Google’s Penguin and Panda, SEO (search engine optimization) often repeating keywords and phrases throughout blog posts and webpages. This achieved a higher Page Rank for a website, so SEO strategists figured out what the algorithms were looking for and flooded their content with it. But it didn’t provide much value to the end user.
If you remember those days, many searches would pull up nonsense articles, but which included the key words you were looking for. Searches yielded frustration because you pulled up sites that appeared on the surface to address your needs, but turned out to be bogus sales sites.
If a webmaster wanted to appear on the first page of Google for a competitive (and lucrative) term like “make money online,” he would repeat the phrase approximately 5% of the time in an article. He would also include it in the article’s title and high in the actual text, such as “Make Money Online The Right Way.” The result was useless pages and posts, and unfulfilled search needs.
Another strategy was to use the importance that Google placed on links from other websites using More >
Web Content Writer vs Link Building. Which is Best?
Mar 23rd
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What’s More Important to You, a Web Content Writer or Link Builder?
I am often asked by clients, prospects or simply friends and colleagues, What is the single most important thing I should be doing for my online marketing and promotion? The answer I give may seem self-serving, but you’ll see in a moment that it’s not….Add More Quality Web Content.
SEO is a changing discipline, constantly evolving and changing to reflect the most contemporary view of what a “good” website is, and also to disallow folks to “game” the system, simply by using tricks and black hat techniques to take advantage of the ranking system. Thus, what’s important today can be very different from what came before. What was the most important thing before? Links.
Links to your site, from other highly-ranked and respected websites, was the major contributor to your SEO score not long ago. Actually, there are an untold number of variables that are factored in to give your site its rankings…some very critical, others very minor. But links have always been near the top of the list, and they are *certainly still important. And it makes sense to use them as an indicator obviously - if these other More >