SEO-Focused Web Content Writers
A Simple Equation:
Add High-Quality Content to Your Website Regularly = You’ll Make More Money.
Fresh, high quality content, added regularly, is what the search engines like Google want to see. This is the process of SEO (search engine optimization), which in it’s most basic terms can be thought of as “getting Google and others to like you”.
And the more they like you, the higher up you’ll show in search results - and get more online visitors in the end. This means more leads, and ultimately more online revenues for you.
How do you increase your SEO?
You build SEO primarily through adding new content on your website. This is usually in the form of new pages on your site, or a weekly (at least) blog.
Our web content writers do the research to know what your potential customers care about, and write posts they know will appeal to them. These types of posts show Google that you are a thought leader in your industry or field, and that they should share your site more often for those searching for businesses like yours.
The statistics show the facts:
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- A vast majority of consumers pick a link on the FIRST PAGE of results. If customers can’t find you there, they usually don’t find you at all
- About 70% of people now say they discover a new company from articles instead of ads
- Invest more in high-quality, evergreen posts instead of temporary advertising… which disappears the exact moment you stop writing checks!
Content on your website can still be helping you attract more attention many years after you’ve paid for it!
If this is so simple, why doesn’t everyone do it?
Good question.
First of all, most business owners don’t know the statistics and facts that you just read. They aren’t aware of the benefit.
For the rest the answer is time, desire and skill. As you see, the more frequently you add new material the more quickly you’ll see results.
But most business owners don’t have the time (or other staff) to stick with a publishing calendar, and/or they don’t enjoy writing in the first place.
They also lack the knowledge of SEO rules that make for a really effective post.
And that’s where I come in.
If you’d like to learn more, hit the button below and let’s get a conversation going!
Jim
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More Tips on Creating Great Article Titles
Jan 24th
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Every site you submit articles to may have different editorial style guides. And as we have discussed before, having a great title can make all the difference in the world when it comes to your success. But even a catchy title needs to follow some basic guidelines.
Here are some helpful tips to use when crafting your titles to help you get your articles accepted more quickly:
Double-check spelling and word usage in your article title.
Do not put a period at the end of your article title.
All colons (:) and semicolons (;), long and medium dashes, pipes (|), and slashes (/) are to be replaced with two short dashes (-), or changed to word equivalents.
Ampersands (&) and parentheses () are allowed.
Quotation marks are allowed to emphasize a part of a title, but not the entire title. Please remove quotes around the entire article as they are superfluous and of no benefit to the author or reader.
Never put an article number in the title of an article, such as: Dog Grooming Tips-Article #3
Never purposefully use commonly misspelled words in your article title to try and gain traffic from people who mistakenly misspell words in their searches. It’s sneaky and will ruin your credibility More >
Proofreading Tips For Your Next Article
Jan 17th
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Article marketing can be one of the most user-friendly, reliable and cost-effective methods to boost your site’s SEO and overall traffic. But it does require some work. Every article you submit or distribute should be high quality, free of any spelling and grammatical errors and the misuse of any words. In general, something that you would be proud to see representing your company or brand.
In addition to the eyeballs that will be reading your article – and judging the company or author that created it – publishers also have guidelines, sometimes very strict, about what they will and will not accept. That’s why proofreading your articles is so important. Here are a few tips:
Give Your Article a Cool Off Period
After you’ve finished writing, step away from your article for a few hours before reading back over it. When you’ve been looking over a block of copy for an extended period of time, it becomes more difficult to see glaring errors, the kind you would instantly notice in other situations. Your mind may start to automatically fill in what you expect to see, not what is actually there on the page.
Read Your Article Backwards
This is a technique I have often used. Have More >
The Top Social Media Tool for 2011
Jan 10th
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If you were told about a marketing strategy that could substantially lower your marketing expenses and produce a ROI of 600% or more for your investment, would you be interested in learning more?
A recent online survey found that 81% of all the marketers report that they would definitely increase their use of this strategy. So what are we talking about? No, it’s not Facebook, YouTube. Twitter, LinkedIn or YouTube.
Of course Facebook, Twitter and LinkedIn are among the top 4 social media platforms. But what is the first? Blogging.
And if you work for a large corporation, you’re probably not blogging yet. Of course, you might have your own personal blog focused on your interests, favorite sport, political or social views, or maybe your hobby. But we are talking about a corporate blog, one that’s sponsored, written and monitored by your organization.
These could be some of the reasons your company isn’t blogging:
- You’re not sure what to write about - Employees are “too busy” to blog - You don’t want to give away company secrets - Can your blogger stay “on message” and “on brand” at all times?
All of these reasons support the fact you really should have someone with a More >