Local SEO, Content Writers, Traditional SEO, Social and Email
SEO-Focused Web Content Writers
Web Content Facts & Figures - A $12.5 Billion Industry
4 years
by jhaynes
in Uncategorized
The major search engines are focusing on creating the best possible user experience, which means websites that offer relevant information stand to gain the most visibility. Investing in original, quality content creation is essential to SEO success in the current search climate, and the benefits of producing visitor-friendly content go far beyond rankings.
When you review successful web content writing marketing strategies that can be carried across your entire website, frequently updated blog posts and social media updates in Facebook and through Twitter have always increased its organic search traffic through all of Google’s Panda updates. Google loves high quality, unique content that is frequently updated, no doubt. So much so, that this type of content has become the only real way to guarantee improvements in the organic traffic of your site. The process may happen quickly or more slowly, depending on a number of factors…but it will happen every time.
Recent studies have found that 50% of consumers are more likely to click on a search result if the brand appears multiple times on the results page. Which means strong SEO efforts throughout your entire site - so that you appear multiple times in search results - is a winning strategy. Another great statistic is that 92% of marketers say that content creation is either “very effective” or “somewhat effective” for SEO. These are folks that are continually ROI driven, so these real world results are quite reliable. 76% of marketers who have strategic SEO campaigns in place invest in content creation. 61% of consumers are more likely to purchase good from businesses that offer custom content, and 57% of marketers have acquired new customers via their blogs – this Hat Trick Associates website being one great example.
Paid links are steadily decreasing in SEO value, while CTR, bounce rate, the content’s readability and usability are gaining in importance, and the impact of page-level social signals, driven by content, is the #1 predicted more valuable search factor by SEO experts. Marketers are investing $12.5 billion in online content in 2012, a number that is sure to only go up and up.
How to Schedule Your Web Content Writing
4 years
by jhaynes
in Uncategorized
Using an editorial calendar for your web content writing
If you’re creating web content for SEO then you likely already know you need to keep your content up-to-date and fresh for the best results. Search engines like Google want to see relevant and current content on your site before they will consider it worth linking to. It can be difficult to come up with ideas to write about every day, which is where an editorial calendar comes into play. Here are some tips on setting up your editorial calendar for success.
Look at the calendar
Before you plan anything else, you should look at a calendar and find topics that are related to times, holidays, seasons, or other dates. Almost every topic has some kind of seasonality to it, where certain parts of the year lend themselves to writing certain kinds of pieces. For example, you might focus on Christmas time and do the “Twelve Days of Whatever” focused on your topic. The benefit of planning out this kind of content is that you can usually write it in advance. Write it at your leisure and keep it in the queue for the day it’s going to be published. Keywords might change if you write it early, however, so it’s a good idea to do a bit of research before you publish the final post. The calendar approach doesn’t require writing in advance, however. You might plan out a day when you write about an event that’s going to happen. Obviously, you can’t write about something before it has happened, but you can plan for it on the calendar.
Focus on your business
It’s likely that your web content writing is to support a business of some kind or another. The next big area you want to focus on is the goings on at your business. If you know when a product is going to be launched, it’s time to put it on the editorial calendar as well. It doesn’t have to be just one day either. You can write a few days worth of content to go around the big announcement to build buzz and traffic. Important anniversaries are also great fodder for content. When was the company started? When did you launch a certain product or feature? Next, you can write about new employees or executives as they come into the company. If there’s something important going on at your company then you should definitely be writing about it.
Be flexible
Ideally, you will plan out every day in advance so you don’t have to scramble to find topics to cover. That said, you might not be able to find anything suitable for a day that’s a year in the future in a nondescript time. Try to fill up the calendar, but don’t spend so much time on it that it takes away from the actual writing. If you can’t find something, mark it as an open day and be sure to keep an eye out for interesting ideas. Likewise, plan on some of your plans falling through or changing based on breaking news in your industry and the like. Your calendar is a great tool, but if you’re too attached to it then your content will suffer.
If you don’t have an editorial calendar then now is the time to get started! And if you need help with your content, contact Hat Trick Associates to learn more about how their web content writing rates can create positive ROI for your buisness.
Author’s bio: Carolyn is a guest author and an order management expert. She helps people find solutions that work with Shopify Inventory , 3dcart, and BigCommerce.
Why You’re Struggling to Measure the Value of Social Media
4 years
by jhaynes
in Uncategorized
In a recent report, Adobe examined the oft-discussed issue of how exactly to quantify the value of social media. What they found was that when it comes to measuring the ROI of social media, most marketers are using all the wrong tools.In fact, the vast majority of marketers included in their study of 225 companies relied exclusively on last-click attribution to measure the success of their social efforts.
Last-click (aka last-touch) attribution is the form of tracking that most analytics tools like Google Analytics employ. It’s called last-click attribution because conversions are measured based on the most recent channel that brought a visitor in before they converted. Think of it like giving your most recent date credit for leading to your engagement rather than your first date.
The problem with measuring social media through last-click attribution is that social channels tend to engage people at the top of the sales funnel rather than right before they buy. Think about it … when was the last time you bought something immediately after clicking through a Twitter or Facebook link? That’s not how it typically works, right? Most customers discover companies through social media, then take some time to get to know their products or services — subscribing to emails or returning again through another channel.
So what should you be measuring to get a better understanding of the role social media plays in your business, and how do you measure it? Start by asking yourself these questions, and using these measurements, to stop the struggle around social media ROI measurement.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33300/Why-You-re-Struggling-to-Measure-the-Value-of-Social-Media.aspx#ixzz1yWPG2gSC
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