SEO-Focused Web Content Writers
Posts tagged google
Four Of The Most Common SEO Myths
Nov 10th
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In the changing world of search engine optimization, SEO, it takes quite a bit of working experience to truly understand how it all works.
The basic premise of SEO is pretty straightforward of course, it’s what web content writers use in order to make their websites more attractive to the search engines, most notably Google. The first point that needs to be noted is that many web copywriters do this ONLY for the ultimate purpose of driving traffic. This can be a big mistake, since visitors to your website who don’t “convert” – turn into sales (or votes, donations, etc.) – are pretty useless, aren’t they?
Interesting, compelling and persuasive web content is what supports the TRUE mission of your website, to improve the bottom line for your business.
Now that we have that critical, and often forgotten, point out of the way we can focus on the SEO benefits that your web content writing creates. Many people have tried to understand and explain how SEO works, but aren’t always correct in their assumptions. This can be attributed to the constantly changing nature of SEO, and which means that the article could be obsolete in a couple months, incidentally. But as of now, here are More >
Google's Instant Preview Feature Joins Instant Search
Nov 27th
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Google wasn’t content with just having Instant Search, now it has introduced a new feature called Instant Previews. Searchers and web users can now browse a large instant “preview” of a site’s content by placing the cursor over the small magnifying glass displayed beside each listing. These previews are large and Google sometimes highlights a major paragraph or quote from each displayed site.
Searchers can get a general look at the layout and design of a site, with graphics and bold headlines usually seen from the preview. However, small print and the general content of the page can’t be read, so searchers will have to click through to your site if they want to read your information. Assuming of course, they don’t find what they’re looking for in the headlines or bold print!
Whether searchers will use this new feature remains to be seen, as even Google doesn’t hit a home run every time (Google Buzz, anyone?) but these instant previews could have some ramifications on who gets the “click through” to their site. One would also reason that getting the top spot in the rankings have diminished somewhat, if searchers can quickly preview all of the top 10 listings and then More >
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5 Steps To Create Content That Converts…& Increases Your SEO
Nov 15th
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Getting “found” online is the end goal of your content and SEO initiatives, in addition to the conversion of your web visitors into customers too, of course.
And it really wasn’t all that long ago that you could effectively grow your business or share your ideas online by “interrupting” prospective customers with Push methods such as banner advertising, unsolicited email messages, or other off-line (and old school!) methods like cold calling. But business people grew weary of being targeted by outbound marketing and promotions long ago, and the technologies in use today have become far better at blocking these methods.
Businesses and people in general have also changed the way that they shop and learn, primarily utilizing search engines, social networking sites and blogs to find the information that they need. “Pull” or inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn. Here are five tips that you can use to help yourself “get found” online:
1. Start with an extraordinary idea
The days of needing a huge advertising budget to spend on marketing and PR to promote your ideas are long gone. Today, truly More >