SEO-Focused Web Content Writers
Posts tagged PPC
Google Adwords and You
Feb 27th
“I tried Adwords and paid a fortune for a few words. It did nothing to increase my business at all.” – Sound familiar?
Google AdWords is one step in a process. One link in a chain. And no matter how strong that link might be, any chain is broken by its weakest link.
Common areas of waste:
- Bidding on words like car, bicycle or computer. Generic terms that have lots of search traffic, but little relevance – these will burn a budget in no time and the clicks you pay for aren’t likely to turn in to sales.
- Bidding on a few keywords that generate lots of clicks. This is costly – better to have lots of low-cost keywords that generate a few clicks, or do both if your budget permits.
- Ads and landing pages don’t include the keywords that are being bid on. Google will charge you less if you address this.
- Poor ad copy; customers are only interested in their problem. Use copy that demonstrates that you can solve it.
- Visitors land on the home page for your site – you’re making the visitor search AGAIN for what they need. The keywords you bid on already told you what they are looking for, take them More >
Facebook Marketing Strategies and You
May 10th
Unless you’ve been living in a cave for the past 4 years, and my dear readers certainly have not, you already know how popular and widely used Facebook is today.
Just a couple of years back, and you had to relentlessly encourage family and friends to join this social network (probably not long after others had convinced YOU to join). Nowadays, it’s rare to find someone who isn’t on Facebook.
At last count, Facebook had over 350 million users, and this number is continuing to grow as those final stragglers jump in. Facebook overtook MySpace as the number 1 social networking website on the planet early in 2009, and is now just behind Google in terms of online traffic. So it’s not hard to understand just how important Facebook marketing has become for websites and brands everywhere.
It’s A “No Pitch” Zone
One of the most critical things to remember about social media is that they are NOT places to blatantly or endlessly pitch your brand, product or service. Do this, and you won’t be gaining any favor from most social media users, will get largely ignored, and may even receive bad reviews.
Social media is actually better used for building relationships with potential customers More >
