SEO-Focused Web Content Writers
Posts tagged ROI
Special Guest Post – Buy, Buy, Buy = Bye, Bye, Bye… Derek Weber
Nov 5th
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If you haven’t noticed, the way consumers make purchasing decisions has drastically changed over the last few years. With all of the information available with Google searches, ratings, reviews, and smart phones, the consumer is now extremely educated about nearly every major purchasing decision. I mean, you can literally download an app on your iPhone that will scan the bar code of an item in a store and give you consumer ratings and price comparisons of every store that carries that item within 50 miles of you…now that is a well-informed shopper. So, what does that mean for you?
It means you have to stop selling and start teaching, or as my good friend Scott Ginsberg would say, “Don’t sell, enable them to buy.” You might be able to get a one time purchase through the old manipulative marketing efforts or trying to compete on price and features alone, but as our society’s interaction with one another is being reduced by technology, consumers are looking for more than just a transaction, they are looking for a business relationship with a company they like, a company they trust…a company they can personally identify with.
I was having lunch a while back with Steve Hughes More >
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Why Companies Fail With Social Media
Aug 2nd
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Social media marketing is difficult for most organizations, and it’s not all that hard to figure out why. They start strong, but after some time lose interest or get frustrated with their results. In general, they view social networking as an event - not a process.
The Super Bowl is an event. Setting up a trade show booth or attending a sales conference is an event, or having sales promotion. These have a distinct beginning and end.
On the other hand, dating is a process; losing weight is a process (if done correctly!); building a brand is definitely a process. And once success has been achieved, it must be maintained.
Events are a lot easier to manage, to budget and pay for, and get excited about. (Think of the excitement generated by the Super Bowl, for example) They can be placed on a calendar.
But this isn’t what creating an online community or following is all about. Often social media doesn’t have an immediate, or easily identified, ROI number that you can assign to it, as you can with most events.
A process builds results for the long haul. Go into your social marketing and communications with this in mind, and you are far more More >
Top Myths About Social Media Marketing
Jun 30th
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Myth #2: I Can’t Measure the Impact / ROI of Social Media on My Business
The social media return on investment debate has been picked apart by so many intelligent and creative marketers, you would think it wouldn’t make this list. But it continues to rank high on the list of objections about social media and I completely understand why.
Since the interaction mechanisms are different with social media than traditional marketing, judging purchase intent and likely customers from social media behavior is a completely new skill for many marketing professionals.
But there are methods to measure the impact of your social media campaigns:
Include Your Phone Number - If your business has more of a consultative sales process, starting conversations on your social networks or blog is a great way to generate more leads. And then be sure to include your phone number in every update or post that you make. You can use a separate Google Voice number that allows you to track the number of inbound calls you receive from your social media activities.
Promote offline events - Facebook has a robust functions for creating events and promoting them. You can post pictures and event location information, while also inviting your entire fan base More >