SEO-Focused Web Content Writers
Posts tagged web copy
Minimizing Distractions for Writers
Jun 6th
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Yes, Hat Trick Associates provides all kinds of writing and distribution services. But there are lots of folks who write for a living who also utilize our blog, or even those internal company writers in similar working conditions that could use some tips on how to be more productive in their writing. Here are some tips on how to:
Minimize and Eliminate Distractions
No matter what your niche is or how experienced you are as a writer, you’ve probably come to realize that dealing with distractions comes with the job. Your ability to complete a piece of writing is highly dependent on how well you can block out things going on around you to focus and just write.
Some distractions will always be out there, swirling around you and constantly grappling for your attention. Others come and go. What you do to minimize or even eliminate those distractions altogether will play a big role in how productive you can be and how stressful writing is for you.
Remember, writing should be fun! To help you keep that in mind, here’s our Guide to Uninterrupted Writing. We hope you can use these tips right away and maybe even have a little fun along the way.
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Great Web Content Writing
May 23rd
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At one time or another, every successful writer asks themselves (or should) “What makes great email copy?”
We online marketing communication writers need to be ever mindful of the content we develop, its impact on those who read it (whether intentional or not), and how to make it better. The fact is that marketers are human just like anyone else. And this means that even the best of us can forget the key tenet of marketing: understand your audience. This simple yet inevitable fact sometimes causes us to write content that may achieve our business objectives (of our own companies!), but may not be relevant to our audience.
The truth is, content matters, a great deal in fact. As more and more email fills the Inboxes of our target audience, we need to continually make our email marketing messages stand out even more. That means understanding our audience – their needs, wants, motivations, interests, etc. And, perhaps more importantly, we need to put our audience ahead of our own priorities at all times. Which also means never falling too much in love with your own writing, but in whatever is most meaningful to recipients.
The Three S’s are recommended when developing email marketing More >
25 Sources To Find Content For Your Next Blog Post
Dec 6th
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If you’re a blogger, you already know that sometimes the hardest thing to do is come up with new content for your blog. Finding ideas for your blog (especially if you regular publishing schedule like we do – at least one post a week on Mondays) can often lead to you not blogging at all, because you start hitting the wall when it comes to finding topics to blog about. So I thought you might find it useful to share 25 ways to use the web to find fresh content for your blog. And of course, most of these tips work just as well with creating content for your E-newsletter, email marketing, website copy, article marketing campaign, etc!
Blog Comments
1. Using a plug-in like CommentLuv allows your commenter to share their most recent post. I’ve seen blog titles that have intrigued me and clicked through to read, which then have given me ideas for a post of my own.
2. If you see a comment that really resonates and offers a unique viewpoint, contact the poster directly and ask if they’d like to guest for you and expand on their original comment. Very often they will say yes!
3. Similar to above, if More >