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Posts tagged content marketing tips
Content Marketing Matures to Cover Entire Buying Process
Sep 11th
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When online content marketing first blew up, brands hopped onto the newly requisite bandwagon and published whatever online content they could muster up. Blogging became an absolute mainstay in online marketing. Websites were made-over with new, richer copy. And soon enough, content truly became king.
However, these early stages of the content marketing era were just that — early, rudimentary, and simple.
Today, just about one year after Google released the industry-changing Hummingbird update, businesses have begun mastering online content marketing. Rather than working feverishly to produce as many words as possible, content marketers are now working smarter and targeting online content to engage with customers throughout the entire buying decision process, guiding them down the sales funnel.
From need recognition to the initial search, all the way to post-purchase, savvy content marketers are covering all the bases. That means those who don’t will soon be left in the dust.
How to Cover All the Bases of Content MarketingFirst, make sure you’re familiar with the buying decision process. There are five key steps:
- Need/problem recognition: Let’s say a window in my bedroom has broken. Suddenly, I have one of two needs. Either I need a professional installer to help me replace the window, or I know More >
Top Content Marketing Strategy: Helpful Information as the Sales Pitch
Oct 16th
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Content marketing is all the buzz, and it has changed the way we do business. An effective content marketing strategy now serves an increasingly significant role in marketing departments throughout the world. Whether you’re working to generate leads, improve search engine rankings, or boost sales efforts, content is a big deal.
Some companies, however, are missing the point. Avoid wasting your time and follow the top content marketing strategy out there - make helpful information your new sales pitch. From e-commerce to SaaS, business is no longer about the sale, it’s about customer service and education.
Why Build an Educational Content Marketing StrategyLet’s say you’re selling light bulbs. Your prospective online customers are probably homeowners or business owners, and they’re either replacing a burned out bulb or outfitting a new building with brand new lighting fixtures. Either way, you’re trying to convince these web surfers that your light bulb web store deserves their time over any other light bulb web store. How are you going to do that?
Answer: By helping them.
When a prospective customer first discovers a new need, such as light bulbs, the final purchase is rarely the first step in solving that need. Rather, it’s usually next to last. That means the final More >