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HTA Welcomes Client - Food Photographer in St. Louis
Jul 4th
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It’s another exciting day here at Hat Trick Associates, as we welcome another new client to our company.
For those looking for beverage and food photographer in St. Louis, our newest client Steve Adams Studio is one of the premier shops in town to get that perfect shot. Steve specializes in not only stock St. Louis food and beverage photography, but also pets and a number of other select subjects.
He has worked in his own studio since 1977, and his technical skills, professionalism and unique creativity has allowed him to build relationships and provide photographs for a great many clients, such as Nestle Purina, Bacardi, Panera and Pearl Vodka.
We are very proud of our new partnership with Steve and his team, and if you have a need for your own local St. Louis professional photographer you can reach Steve at (314) 781-6667 or via email at: [email protected].
As with a many of our clients, our work with Steve and his team will focus on web content creation and SEO, social media marketing campaign management and other online promotional categories.
Building Your Web Content - Tips
Jun 12th
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Web content marketing can be a wolf in sheep’s clothing for small businesses. What may seem like the easiest discipline of all marketing strategies is actually one of the hardest, most time consuming and can be the most expensive.
Initially, focus on quantity. Content marketing can be scary to start for any business and sometimes people are so concerned about quality, they don’t make videos live. Don’t be that person. One of the first things to learn is how to hit the publish button regularly and confidently. There will always be an excuse not to publish content, but what good will that do for your brand? Push yourself to create meaningful and relevant content.
Tip #1. Create an editorial calendar. Your editorial calendar will outline all of the content pieces you’d like to publish during the month. Create titles, set dates for publishing and stick to the calendar.
Tip #2. Set a goal to publish one piece of content each day. Content can be anything from updating your evergreen pages to creating a blog post.
Do not penny pinch. Only 32 percent of marketers say they are producing enough content, according to content-marketing software Kapost. The reason being is most companies that are new to More >
SEO Content Marketing and B2B Purchase Behavior
Apr 10th
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SEO Web Content Management and B2B Purchase Behavior Research
SEO Content Marketing and B2B BuyersThough B2B SEO professionals surely understand the value in web content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success.
In the Chief Marketing Officer Council’s recent study, titled “The Content Connection to Vendor Selection,” researchers uncovered six distinct personas that all consume different types of content and share that content with other levels within the company.
According to the report, these various buyers consume a spectrum of web content marketing assets in an effort to keep current on new technologies, glean insight and shape purchasing decisions, and (most importantly for B2B vendors) identify potential suppliers, partners and solution providers. Thus, B2B marketers should develop content across all of these personas for maximum exposure.
But, equally important was the fact that most buyers will seek neutral, third party, and fact-driven content when making purchase decisions. This means that vendor content also has to be distributed across third-party sites and social media platforms where buyers actively search and discuss needs. Search is still a critical first step in the vendor discovery process. According to the report, approximately 68 percent start their content sourcing More >