SEO-Focused Web Content Writers
Posts tagged writer
Tagging Done the Right Way
Jun 6th
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Most blogging platforms let you apply tags to your posts. Tags help organize your blog so both humans and search engines can find what they’re looking for. They’re terms like “consulting,” “local” or “technology” that reflect the topics and content of the post.
Google tries to recognize tags and use them to prioritize your site in its search ranking for those terms. The tags are usually links to other pages on your blog (usually a backlog of other posts with the same tag), and like we said earlier, linking search terms to other pages on your site helps too.
So by all means, add pertinent tags to your blog post, but be warned that Google and other search engines are wary of sites that try to game this system. They will penalize you in the search rankings if you use so many tags that the web indexing bots suspect you might be attempting to associate your content with unrelated topics just to score extra traffic.
Most blogging platforms let you apply tags to your posts. Tags help organize your blog so both humans and search engines can find what they’re looking for. They’re terms like “consulting,” “local” or “technology” that reflect the topics More >
Writing Great Headlines: Do You Love People or Money?
Apr 25th
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You’ve heard us discuss before that the headline is the MOST critical component of your written piece.
But to start back at zero, let’s ask a question first:
“What is the primary purpose of any piece of writing that you publish both online and in physical form — whether a blog post, an E-newsletter, a sales letter or web tutorial?”
In the most basic sense, it’s to get visitors to read what you’ve written, correct? Before you can generate sales, revenues and profits, or even awareness, someone has to take the time to actually read what you’ve written.
And with that said, what is then the primary purpose of your headline; your layout and graphics; your color schemes and fonts; every single element of your content?
The simple but perhaps surprising answer is…
To get the first sentence read..
This may seem simplistic or maybe even confusing to you. “Don’t we have to write compelling and interesting content with great structure and design? Don’t we have to convert?” you might ask.
Well, of course, but until the visitor reads the content in the first place, nothing else can happen.
When focused on writing great headlines remember that your headline is the first, and perhaps only, impression you make More >
Mar 28th
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Of all the things that make me sad or sentimental about the continuous march of technology, one of the worst is probably the demise of printed words…whether they be in newspapers, magazines or actual, non-Kindle books. Sure, looking up fantasy baseball stats every morning at the breakfast table from the Sports section was a lot less convenient to logging on at any time and getting them instantly…but in retrospect, maybe a bit more fun…and more of an “experience”. This recent news:
SAN FRANCISCO (AP) — Newspaper advertising in the U.S. has sunk to a 25-year low as marketing budgets followed readers to the Internet, where advertising is far cheaper than what publishers have been able to command in print.
Advertisers spent $25.8 billion on newspapers’ print and digital editions last year, according to figures released Tuesday by the Newspaper Association of America. That’s the lowest amount since 1985 when total newspaper advertising stood at $25.2 billion.
After adjusting for inflation, newspaper advertising now stands at about the same level as nearly 50 years ago. In 1962, newspaper advertising totaled $3.7 billion, which translates to about $26 billion today.
Print advertising has fallen in each of the past five years, dramatically shrinking newspaper publishers’ main source of More >