SEO-Focused Web Content Writers
Posts tagged Web Trends
“Facebook Depression” Appearing In Young People
Apr 4th
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Taking another quick break from web content and e-marketing topics, to shine a light on a harmful side effect of our nation’s current fascination with social networking services:
Add “Facebook depression” to potential harms linked with social media, an influential doctors’ group warns, referring to a condition it says may affect troubled teens who obsess over the online site.
Researchers today disagree on whether it’s simply an extension of depression some kids feel in other circumstances, or a distinct condition linked with using the online site.
But there are unique aspects of Facebook that can make it a particularly tough social landscape to navigate for kids already dealing with poor self-esteem, said Dr. Gwenn O’Keeffe, a Boston-area pediatrician and lead author of new American Academy of Pediatrics social media guidelines.
With in-your-face friends’ tallies, status updates and photos of happy-looking people having great times, Facebook pages can make some kids feel even worse if they think they don’t measure up.
It can be more painful than sitting alone in a crowded school cafeteria or other real-life encounters that can make kids feel down, because Facebook provides a skewed view of what’s really going on. Online, there’s no way to see facial expressions or read body More >
Marketing Tips For Your Email Signature
Jan 31st
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Email signatures are so commonplace, and in most cases, boring, that they are usually an afterthought to most. But they don’t have to be, and they can actually help you achieve your marketing and sales goals. I should quickly make note that when I say “email signature”, we are only talking about person-to-person emails, not the footer, etc. used on your email marketing or e-newsletter campaigns.
And make note that these tips don’t just apply to your own email signature. These strategies also work for your employees, your co-workers or team members, especially if they are sending out customer service or sales-related emails.
First the basics, those standard pieces of information that simply have to be part of your signature and those representing your business:
•Name, company name, address and phone number •Twitter and Facebook links and encouragement for people to follow you •Website and blog address
Then there are some more creative ways you can utilize the signature portion of your emails that aren’t necessary but could help you add to your social media connections, website visitors, and increase your sales:
•Your logo •A “Deal of the Week” with a special link so you can track how it’s doing •A link to “Join Our Monthly/Weekly Email Newsletter” and receive special email-only offers •A customer testimonial so that your recipients can see how More >