Posts tagged Internet marketing
Hiring A Reliable Web Content Writer
Oct 3rd
The quality of your web content is critical if you really want to build your brands online and increase your web presence.
It’s vital that you provide quality content not only on your website but everywhere else you communicate online as well, such as article directories, press release sites or your email marketing efforts. Great content helps you achieve the two most important goals of your online marketing - increased sales conversions, and revenue online, and also creating future sales opportunities in the form of better SEO rankings for your website.
If you can’t provide the content that your target audience is looking for on your website, you should get someone to write it for you. Publishing often is a key to higher SEO rankings, as the search engines like Google LOVE frequently updated sites, it shows them that someone is actively managing your site and continuously communicating with your web visitors.
Here are some tips you should consider when looking to hire a content provider:
1. References
A reference refers to a personal testimony from a former or current client or a co-worker regarding your prospective contractor’s performance, attitude and work ethic. References can be included on an individual’s resume, on their business More >
Marketing Tips For Your Email Signature
Jan 31st
Email signatures are so commonplace, and in most cases, boring, that they are usually an afterthought to most. But they don’t have to be, and they can actually help you achieve your marketing and sales goals. I should quickly make note that when I say “email signature”, we are only talking about person-to-person emails, not the footer, etc. used on your email marketing or e-newsletter campaigns.
And make note that these tips don’t just apply to your own email signature. These strategies also work for your employees, your co-workers or team members, especially if they are sending out customer service or sales-related emails.
First the basics, those standard pieces of information that simply have to be part of your signature and those representing your business:
•Name, company name, address and phone number •Twitter and Facebook links and encouragement for people to follow you •Website and blog address
Then there are some more creative ways you can utilize the signature portion of your emails that aren’t necessary but could help you add to your social media connections, website visitors, and increase your sales:
•Your logo •A “Deal of the Week” with a special link so you can track how it’s doing •A link to “Join Our Monthly/Weekly Email Newsletter” and receive special email-only offers •A customer testimonial so that your recipients can see how More >
