SEO-Focused Web Content Writers
Posts tagged E-news
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Your Content is Only a Brochure Away
Jan 11th
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You have already heard us talk about how important your web content is. Great content can convert sales or inquiries from the current visitors to your site, and can also influence how many future visitors that you will have. And this website is filled with ways that you can create content. But for those on a tight budget, or for those that simply have enough time and desire to write content themselves, what are some ways you can use what you ALREADY have within your website?
Start by observing the content around you already. Take a look around your office, your branch or retail location. See any brochures? Sales flyers or media kits? Have you sent any press releases out recently (or even not so recently)? Do you publish an annual report? These are all great sources. This information can often be reworked or “repurposed” into web contributions. Create a simple blog within your website, and use what you have as a database of info to get started. Take this information and break it down into manageable bits. Blogs don’t need to be long to be effective!
Content can sometimes even be as simple as your product offerings. Some websites from well-known More >
It's Magic?
Dec 21st
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Thinking about a topic for this week’s blog, once again I came across one quite by accident. Joking about my logo, and the *magic* element of my company name and logo, I was suddenly struck by the fact that what I do for clients is really NOT magic. Creating content as a path to online success that is.
That statement is not mean to diminish its importance. As you have read here and elsewhere, content – for your website, your blog, your E-Newsletter, your social media accounts – is more important than ever. And this is not to say that researching and writing and editing and revising and getting approval is an easy process! But I mean to say, if you make the commitment to share
As mentioned in a recent post, it has become increasingly difficult to differentiate yourself on the Internet with technology. There can only be so many Yahoos or Googles online. You’re either one of the huge fish, or one of the countless minnows. But providing great, insightful content and commentary on your category, whatever it is, can still provide you with a space you can stake out as your own online. You may never be the next More >
Great Email Marketing Subject Lines
Nov 2nd
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At Hat Trick Associates, we’re always being asked things like, “What is the best day to send email?”, “What are the real email marketing secrets?” and “What are great subject lines?”. I decided to focus this post on that last one, and offer some really great and proven-to-work subject lines that you can test out for your email marketing campaigns.
First of all, I’m assuming at this point that your recipients will recognize you from your “From Label”. I’ve written why your From Label is very important in your email marketing campaigns. If they are familiar with who the email is coming from, you’ll have better luck getting your email opened with a catchy subject line.
As a retailer your email marketing campaigns are probably all about selling. If you sell your own products or products from other manufacturers, you’ll be trying to announce new products, new seasons or discounts and sales. You’ll want your recipients to act fast, so you may want to try expiration dates in your subject line. We even see businesses using hours in the day in their expiration time periods.
You’ll see that some of these subject lines are a bit vague like “An Exclusive Offer for You”, More >