Your 2014 Sales Goals, Website Traffic and Web Content / SEO
So it’s March, so how are your company’s marketing goals for 2014 coming along? By how much do you want to increase your revenue by this year? Well, you certainly don’t need me to tell you how central your website is to the success of meeting (or missing) that goal. And how critical your Google ranking is when it comes to your overall website traffic. Fresh, frequent web content and other SEO can greatly improve the standing of your site in the eyes of Google, and this can mean quite a bit to most companies. Here are website visits per page of search results:
Page 1 — 91.5%
Page 2 — 4.8%
Seems pretty important/critical/vital to be on Page 1, huh? And remember regarding that 4.8% on Page 2, there are 10 results on that Page. So your position on that page is worth about 0.48%. Don’t know about you, but I’d prefer that 91.5%. And with some work, you can get to that Page. Of course, moving up to higher positions on Page 1 also yields very significant results.
How much traffic is your site getting now? (You are tracking it, right?) And based on that traffic would you say your website producing for you, or it’s a very expensive business card? And one that nobody is really seeing.
I build your site popularity with Google and the other search engines, with web content marketing and a host of other SEO techniques. We also run complete social media and email marketing campaigns, and lots of other things that ultimately result in one thing - more online revenue for you.
If you’d like to build the popularity of your website in 2014, we can certainly help. You use our Contact Us form or email me directly at: [email protected] if you’d like to learn more.
And here’s to a FANTASTIC 2014!
Jim
Web Content Marketing Priorities
What Are The Top Web Content Marketing Priorities?
By now you probably know that web content marketing has become a huge part of your future success on the web. But what are the reasons that web content marketing so important in the eyes of business owners and managers online today? Here’s a great graphic that shows the data:
Web Content and Importance of Google Search Rankings Clearly Shown Again
Web Content, SEO and the Incredible Importance of Top Google Search Rankings
Online ad network provider Chitka recently confirmed that it is certainly *not lonely at the top! According to their latest study, the top listing in Google organic search results receives a whopping 33% of all online traffic, compared to just 18% for the second position. As you surely guess, the traffic deteriorates quickly from there. Which goes to show how having a well conceived and executed web content and SEO strategy is so absolutely CRITICAL to your company’s success.
For many, it’ll come as no surprise that the findings also showed a significant drop in traffic from Page 1 to Page 2 results. Page 1 results garnered 92 percent of all traffic from the average search, with traffic dropping off by 95 percent for Page 2.
Quite literally, a quality web writing publishing calendar and effective SEO work done in support of it can easily bring back returns of tens (or for some, even hundreds!) of thousands of dollars to companies that deploy them. This is the kind of ROI that is impossible to ignore!
Contact us today to learn more about creating your own web content development program, and about how your website along with a well executed social media marketing campaign and email marketing support can make all the difference to your business today.
