SEO-Focused Web Content Writers
Web Content Development And Trends
Online Reviews: Word Of Mouth, Amplified
Nov 29th
It’s no secret that satisfied customers bring you more sales, while unhappy customers can prevent them. People who feel strongly about a service they received or a product they purchased in either a negative or positive way are very likely to tell others about their experience.
Before the internet, this effect was limited to actual word of mouth. A customer could tell his family, friends and co-workers about his fantastic or horrible experience with your business. But this took some effort on the customer’s part to get the word out, however, and many customers wouldn’t take the time. Very few people actually took the step of writing a letter to the business or would even tell friends about their experience more than a few days after their interaction with a business. Only if they were extremely pleased - or displeased - would the word get out.
The growth of the internet has made it much easier to praise or complain about a company in a public way. But there are many online directories that allow anyone to post a comment about a business. Not only does this allow a customer to make their opinion of your products and services known to many More >
Google's Instant Preview Feature Joins Instant Search
Nov 27th
Google wasn’t content with just having Instant Search, now it has introduced a new feature called Instant Previews. Searchers and web users can now browse a large instant “preview” of a site’s content by placing the cursor over the small magnifying glass displayed beside each listing. These previews are large and Google sometimes highlights a major paragraph or quote from each displayed site.
Searchers can get a general look at the layout and design of a site, with graphics and bold headlines usually seen from the preview. However, small print and the general content of the page can’t be read, so searchers will have to click through to your site if they want to read your information. Assuming of course, they don’t find what they’re looking for in the headlines or bold print!
Whether searchers will use this new feature remains to be seen, as even Google doesn’t hit a home run every time (Google Buzz, anyone?) but these instant previews could have some ramifications on who gets the “click through” to their site. One would also reason that getting the top spot in the rankings have diminished somewhat, if searchers can quickly preview all of the top 10 listings and then More >
New Services From Hat Trick Associates
Nov 22nd
Creating your content is just half the battle of course. Continually writing and posting high quality copy on your site is a vital step, for both conversions and long term SEO success. But online distribution elsewhere is every bit as important to your web presence.
A recent study by McAfee found that four out of five website visits start with a search engine query. So if your website doesn’t have good search engine rankings then you’re missing out on 80% of the traffic you could be getting!
How Can Hat Trick Associates Help With Press Release Distribution?
We can greatly boost your online distribution with our new SEO & Media Exposure Professional Package. If you have a new press release, we can distribute your content to traditional media, newspapers, magazine distribution, and build your inbound link network to increase your credibility in search engines for just $169.
This package includes distribution to many online newswires and aggregation services and lots of traditional media, including thousands of newspapers and magazines.
And of course we can write the press release or article for you, with writing services starting as low as $125 per release depending on specific content and length required!
HTA - SEO & Media Exposure Professional Package for: Press More >