SEO-Focused Web Content Writers
Web Content Development And Trends
The End Of Snail Mail ?
Dec 1st
I just saw on the news that up to 700 Post Office locations may be closed, and service on Saturday may come to an end. The reasons are pretty straightforward – fewer and fewer people are using the postal service, and there isn’t enough revenue.
Most of the time, the only things in my own mailbox are bills or an occasional account statement. And even these items are a vanishing breed, as more folks sign up for online billing options and “E-Statement” products.
It’s hard to speculate what the USPS will look like in 2015 or 2020, but it may be very different than what we all grew up with. Further cuts in service seem inevitable, and the bi-annual postage increases that we have recently come to expect are probably permanent.
Now I guess you could say that these are all “good” developments for someone in my business, which I will broadly refer to as E-marketing. Every new cost increase or service cut simply makes my own product more attractive!
But I think even though it isn’t an immediate threat, it would be quite a shame to see the Post Office go away completely.
Although I haven’t sent a hand-written letter through the mail in More >
The Delicate Balance Between Selling…And Providing Information
Dec 1st
Clients often ask just how “salesy” their E-Newsletter should be. Or, how much emphasis should there be on selling their product or service? First, let me say that there are times when it is completely appropriate to just sell.
What most people are actually discussing in this situation is what I will call “E-promos”, or something very similar to online coupons. A great example would be the neighborhood auto repair shop, offering a $ discount on your next service stop or oil change. In this situation, the email content can focus entirely on the promotion.
But the purpose of this type of communication is far different than that of an actual newsletter. But when I hear or use the term “E-News”, what that means to me is really “value-added”. In other words, unbiased content or information. Literally, news. This concept can seem foreign to some clients. They want (quite understandably) to SELL SELL SELL most of the time! They don’t ever want to shift focus away from directly on their company, their service or product. But the best way I can explain it is this: Most people, regardless which industry or field you are talking about, prefer to deal with those that More >
Content Is King Online
Nov 23rd
You’ve undoubtedly heard that phrase before. And it makes perfect sense when you consider that your content is the thing that attracts your customers to your product or service, and then retains their attention. With clear, concise and compelling information about your company, your products and your services, presented in the most effective and efficient way, you hope to move the visitor to view your offering in a favorable way, and then take action as they make their purchasing decision.
The primary goal of your online content should always be to drive these key purchasing decisions and responses, since after all, this is the reason you’re in business, right? But there is an added benefit to having great content online.
You are also affecting future inquiries and sales by virtue of improving your online search engine ranking, or SEO (search engine optimization) results when you have great content. The algorithms used by Google, Yahoo, Bing etc. are far too complex and have too many variables to be discussed in this article, but suffice it to say that the quality of your content - meaning the inclusion of keywords that are relevant to your product category and the frequency of their use - More >