SEO-Focused Web Content Writers
Web Content Development And Trends
Special Guest Post - Buy, Buy, Buy = Bye, Bye, Bye… Derek Weber
Nov 5th
If you haven’t noticed, the way consumers make purchasing decisions has drastically changed over the last few years. With all of the information available with Google searches, ratings, reviews, and smart phones, the consumer is now extremely educated about nearly every major purchasing decision. I mean, you can literally download an app on your iPhone that will scan the bar code of an item in a store and give you consumer ratings and price comparisons of every store that carries that item within 50 miles of you…now that is a well-informed shopper. So, what does that mean for you?
It means you have to stop selling and start teaching, or as my good friend Scott Ginsberg would say, “Don’t sell, enable them to buy.” You might be able to get a one time purchase through the old manipulative marketing efforts or trying to compete on price and features alone, but as our society’s interaction with one another is being reduced by technology, consumers are looking for more than just a transaction, they are looking for a business relationship with a company they like, a company they trust…a company they can personally identify with.
I was having lunch a while back with Steve Hughes More >
Freelancer Writers Are The Wave Of The Future
Oct 25th
The concept of freelancing has been around for a long time, but has really caught on over the last few years. As unemployment has risen, more people are now working for themselves. Freelancers are professionals in their own fields (writing & editing, graphic design, social media communicators, web & IT, etc.) and offer their specialized services to other companies and organizations.
Why do companies need freelance writing services?
The tough economy has caused many companies to downsize their staff, including cuts in the marketing department. This may prove especially problematic in the future, as few analysts are predicting a booming recovery anytime soon, yet business must still carry on as usual. Other companies don’t need a full-time in-house writer, regardless of the economy.
Hiring someone who isn’t on the regular payroll or who requires regular benefits, but works on a project or “contract” basis, can add very beneficial flexibility to your organization. And hiring a freelance writer frees up your employees to do their jobs - without worrying about researching, writing, editing and proofreading.
You shouldn’t forget that your online content is critical to your success. Don’t underestimate its importance! As mentioned on our homepage, not only does it persuade those who visit your More >
Duplicate Content Is Not A SEO Crime
Oct 18th
“Duplicate content” refers to the same article being published on multiple pages online. This term is usually associated with how the various search engines perceive an article that is published on many sites online.
There is some misunderstanding about how search engines regard identical content. Many people, including some webmasters, will tell you that duplication of your copy or content on various websites will hurt your SEO, not improve it.
And while this may have been true at one time, in 2010 it’s a myth.
Google does NOT punish an author, copywriter or website for having an article published on more than one website. This is because the whole goal of article marketing is to have your article republished or cited on as many sites as possible.
Search engines don’t regard it as being a bad thing to have a piece of content published on multiple sites, though they will most likely only show a couple instances of the article in their search results.
Most online publishers or article directories are ok with duplicate content as well, provided that you are the exclusive copyright holder of the copy. That’s because the entire purpose of these directories is to provide free reprint articles for news aggregators, More >