SEO-Focused Web Content Writers
Web Content Development And Trends
Newsletters - Print or Email?
Sep 23rd
As the economic recovery shuffles along - and “shuffle” seems to be the right word, companies and small business owners continue to look for ways to promote their products, services and brands in the most cost-efficient way.
And most understand that a newsletter can be one of the most powerful ways to build lasting relationships with their customers. But which deliver medium should they choose, email or print?
Both varieties share informative articles, customer resources, special offers and discounts. And either format requires a writer, a designer (at least once), and a mailing list.
E-newsletters have become so popular because they are a lot cheaper to distribute; can be sent more frequently; and can reflect up-to-the-minute price changes or offers. But they can be easier to ignore or delete, or blocked all together. And you also need to have - or begin building - an email list to distribute the piece. Sending unwanted spam to recipients is not acceptable to most legitimate businesses.
Print newsletters on the other hand usually have higher readership numbers and response rates, if only because the recipient is forced to view the publication, at least for a moment (perhaps on the way from the mailbox to the trashcan!) But More >
Content Curation
Sep 6th
Content curation is the process of reviewing and filtering articles and blog posts from across the web.
It’s NOT the same as copying other people’s blog posts and placing them directly on your site, though there are websites that do this quite successfully.
Anytime you share an interesting article on your Facebook account, or retweet a good post on Twitter, you’re curating content.
And sharing content in this way can also helps you maintain your publishing schedule. Because anyone who has ever been responsible for regular web content or blog posts can attest to the fact that sometimes, other things just get in the way! (I know that’s true for me, for SURE)
Sharing content helps shift the burden of blogging or tweeting to someone else. Once you have access to a great piece of content from another blogger, it becomes easy to write a quick opinion of your own. Now you have a new blog post of original content, built on top of a big idea or concept that will be interesting to your audience.
And not only does this help you share the best ideas with your network, it also helps keep you “in the know” on important developments and trends in your More >
Keep it Fresh!
Aug 23rd
There are a number of important reasons why you should be keeping the content on your website fresh. The most simple, and critical, reason is to keep your current and future visitors engaged and interested in what you have to say. Stale content, such as promoting a sale or talking about an event that took place 6 months ago, has the potential to really “turn off” visitors to your website.
Another important reason for updated content that I reference a lot with clients is the SEO value that it can provide. Simply put, search engines really like to “see” fresh, new content (text, graphics, charts, video, downloads, etc.) on a website.
They figure that if someone is taking the time to continually add new stuff to the website, some of it is probably fairly relevant information or data, and probably deserves to be ranked higher than a site which is rarely or never updated.
Providing updated content can also support good customer service within your organization, be necessary for regulatory or legal reasons, or help you maintain company/brand reputation, among others. Bottom line, you need to keep your website fresh! And if you don’t have the time, energy or skill to maintain a More >