SEO-Focused Web Content Writers
jhaynes
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Posts by jhaynes
Online Marketing that Works
Apr 9th
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Online Marketing and Creating Urgency with Customers
The role of Hat Trick Associates, and any online marketing professional in general, is generating revenue for the client. Now, of course I believe that means a strong SEO campaign, great content, and a good social media presence. But anything that makes the client money - I don’t care if it’s hot air balloons - is more money that they can spend on promoting their business online.
Here is a general marketing tip from HTA: Marketing is about creating a sense of urgency to fulfill an immediate need, immediately, in most cases. One of the best uses I have seen or heard of this happened just now on Pandora. “Take a picture of this coupon on the screen right now during this ad to get X off or Free whatever…”
The actual offer didn’t matter much, they had me scrambling for my phone to get the Camera app open to take a pic of the screen before I even knew what the offer was…I didn’t want to miss out.
And I *just took the photo in time. It was almost exciting. They created the sense of urgency they needed to (It was Sport Clips, in this case). More >
Local SEO and Your Local Online Presence
Mar 12th
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Where Local Search Results are located on the first page
What is Local Search and SEO?You may be familiar with the traditional definition of SEO, or “search engine optimization”, certainly if you are a reader of my blog. This includes the things I’ve talked about for years, such as on-site variables (right title tags and meta descriptions on pages, and great content for examples), and off-site variables (such a linkbuilding to your site). These items are and will remain critical pieces towards maximizing your site’s visibility. These variables are still important no matter who you are, where you are located, the size of your business, etc.
However Local SEO is specifically geared towards businesses that: 1) have a physical location they expect local people to visit, or 2) have offices, warehouses, etc. that are contacted by people in nearby neighborhoods and the surrounding community.
So any business that gets the majority or all of its customers/clients locally should strongly consider Local SEO services. This could be a local restaurant, retail shop, doctor, gym, dentist, lawyer, landscaping company, auto repair shops, consumer services companies and hundreds more of course.
Because Local SEO is just starting to grow and many businesses aren’t on-board yet, you have More >
How to Create the Perfect White Paper
Feb 10th
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From: Perfect White Paper Online Marketing Resource
This document on eight tips to crafting successful perfect White Papers as online content materials was originally written in 2005, but the marketing writing points made here are so elemental - and like most writing advice and tips are still spot on - that I wanted to share with you my loyal Hat Trick Associates readership. White Papers can be an incredibly valuable tool when used correctly, with a very high success rate when it comes to prospect-development & engagement when utilized in an optimized manner. In other words, they create great Return on Investment for your online marketing dollars.
One of my favorite seconds of this PDF concerns the ever-twiddling amount of attention that ANYTHING online will get these days. (In fact, are YOU still reading? Then I’ve done part of my job at least….in getting you past the 3-second mark. See how quickly that time passes?) In fact, I hold true to the contention/concept that attention is the new online “currency” in today’s Internet marketing tech-driven environment.
Tip#3 - Follow the 3-30-3 Rules Decisions are made through a series of thought subsets, or what is called “thin slicing,” and often the most important information leading to the best decisions comes More >