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There are a number of important reasons why you should be keeping the content on your website fresh. The most simple, and critical, reason is to keep your current and future visitors engaged and interested in what you have to say. Stale content, such as promoting a sale or talking about an event that took place 6 months ago, has the potential to really “turn off” visitors to your website.

Another important reason for updated content that I reference a lot with clients is the SEO value that it can provide. Simply put, search engines really like to “see” fresh, new content (text, graphics, charts, video, downloads, etc.) on a website.

They figure that if someone is taking the time to continually add new stuff to the website, some of it is probably fairly relevant information or data, and probably deserves to be ranked higher than a site which is rarely or never updated.

Providing updated content can also support good customer service within your organization, be necessary for regulatory or legal reasons, or help you maintain company/brand reputation, among others. Bottom line, you need to keep your website fresh! And if you don’t have the time, energy or skill to maintain a regular blog or create updates for your webpages, find someone who can help. Even a relatively small investment can pay big dividends down the road.

(Need some ideas for what to write about? Here’s an older post on how to “re-purpose” old marketing materials…)