SEO-Focused Web Content Writers
Web Metrics
E-Newsletters: Email Usage Statistics in the U.S.
Apr 29th
Email marketers alert! Business email usage data in the U.S. presented in a neat infographic. The visualization maps the usage pattern for each region across time.
Even though it’s from the same country, each region has different usage peak and trough; meaning email marketers situated at different regions would have to employ different strategies to specifically cater to the region’s behavior.
Sending email ads at trough period could possibly mean that the emails ads wouldn’t reach the audience instantly. It will probably end up in the trash folder as work piles up with time.
On the other hand, sending it at peak would reach most people but it could also mean that they don’t have the time to catch the mail. But at the very least, we can safely assume that the email headline is read. Note that all these are so far based on qualitative analysis. Data and Graphics provided by Rackspace.
How Important Is Bounce Rate As A Metric?
Nov 8th
Bounce Rate, or the number of web visitors you have that visit just one page - the first one they land on, can be a vital metric to consider when current overall success and conversion rates of your organization’s site.
Bounce Rates can be especially important if:
- You have a sales or conversion process which requires the user to follow through multiple pages on your site.
- Exploration of your site is important to your goals.
- You are trying to turn new visitors into loyal readers or customers.
- Yours is a retail site and you want people to shop around and make purchases.
- Your homepage is not inducing further clicks, particularly if it contains blog excerpts or other ‘teaser’ content.
So what are some causes of a high Bounce Rate?
Your keywords and content could be mismatched. In cases where visitors are coming from search engines, a high bounce rate may mean that the keywords they used and the content they found when they arrived on your site aren’t aligned - so the page they landed on doesn’t meet their expectations in some way.
The best way to address this is to take the time to analyze your keyword traffic and make sure your pages More >