The most recent video blog at The Rise To The Top, one of my favorite resources for entrepreneurial advice and online marketing strategies and techniques.

From David Siteman Garland:

Laura Roeder is a cool cat. She isn’t literally a cat, but she has created a interesting business model centered around helping small business owners become rockstars. Not like “grab an instrument” rockstar, but instead a rockstar to a specific niche of people.

I invited Laura on RISE for a few reasons.

  1. She is super cool and down-to-earth.
  2. We think similarly, and while I love guests with different opinions of course, sometimes it is fun to pull in someone on the same wavelength.
  3. She has a lot of great stuff going on that we can all learn from.

In this interview, Laura and I discuss:

  • Why she decided to work with small business owners as opposed to corporations.
  • Her business model and how she makes money.
  • How she has marketed and promoted herself.
  • Her platform strategy (this is really interesting).
  • Advice for creative entrepreneurs, and much more.

See the interview: http://blog.therisetothetop.com/2010/12/how-laura-roeder-helps-small-businesses-become-rockstars/