SEO-Focused Web Content Writers
Web Content Development And Trends
Youth of the Nation
Jan 25th
As a student of history (one of the few subjects I paid attention to during middle or high school), I have always been interested in studying the differences between different generations. I like to see how societal events like war, cultural influences or technologies influence whole groups of people. One of the most interesting groups to me is Generation Y, also called the Millennials.
There aren’t exact boundaries - for any generation - but Gen Y begins in the late 70s or early 80s, and extends out to approximately the year 2000.
What recently caught my attention was that many Millennials have stopped using words like “hello” and “goodbye” in their conversations. The reason is pretty straightforward, most of their conversations via social media, texting or chat services have no clear beginning or end, but are simply ongoing dialogues with other people.
Of course, older generations are using these same technologies, but they still tend to use these media for more traditional conversations.
I am trying to refrain from saying things like “back in my day”, maybe because this would mean admitting that I am finally getting old. However, you can’t help but notice the differences that adolescents today have from earlier generations. As More >
Tips for Developing Your Online Content
Jan 18th
When building your website and writing your content, it makes sense to have the end in mind from the beginning. What do you want visitors to do when they land on your website? What actions, if any, would you like them to take?
These answers will differ depending on your organization. Some websites are meant simply to inform or educate, while other sites are focused on generating sales or inquiries. But whatever your subject or the mission of your website, the first step is to provide compelling copy that visitors will actually read.
If you’re building a website or revising your current one, we’d be happy to help you develop the web copy. But if you decide to go it alone, here are some quick tips for writing your own online content:
Be brief: Most folks quickly scan the page anyway; most do not read every single word. If it looks like reading your content will be “work” for the reader, most people will pass! So get to the point.
Break it up: Use subheadings or bulleted lists to deliver your info in bite-sized chunks.
Stay on target: Try to stay focused on one or two main points per page, excepting landing pages or those More >
Your Content is Only a Brochure Away
Jan 11th
You have already heard us talk about how important your web content is. Great content can convert sales or inquiries from the current visitors to your site, and can also influence how many future visitors that you will have. And this website is filled with ways that you can create content. But for those on a tight budget, or for those that simply have enough time and desire to write content themselves, what are some ways you can use what you ALREADY have within your website?
Start by observing the content around you already. Take a look around your office, your branch or retail location. See any brochures? Sales flyers or media kits? Have you sent any press releases out recently (or even not so recently)? Do you publish an annual report? These are all great sources. This information can often be reworked or “repurposed” into web contributions. Create a simple blog within your website, and use what you have as a database of info to get started. Take this information and break it down into manageable bits. Blogs don’t need to be long to be effective!
Content can sometimes even be as simple as your product offerings. Some websites from well-known More >