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Getting Responses With Email Marketing - Part Three
Oct 5th
3) Your Links Are Important!
So you’ve gotten your recipient to open and view your E-newsletter with your subject line and offer. But are they clicking your links? That’s the real purpose of course!
You know by now that your E-news needs to be rich in links. It doesn’t cost you anything to include links within your content, and you have much to gain. Make sure your links are relevant to what you are trying to communicate, of course, but unless the article becomes difficult to read due to an extreme overabundance of links, you should be including them.
So if your E-newsletter has 5 links to your offer, why not try including 5 more - and see if your response increases? And also be mindful of the previous tip, and make sure that many of your links are happening above the fold and not below!
You can then look and compare how many more times the links higher up in your copy are being visited as opposed to the ones that are lower on the page. Then ask yourself a question: Are these the links that matter most to your business? If not, here is another great opportunity to make adjustments to your newsletter, More >
Getting Responses With Email Marketing - Part Two
Sep 28th
2) Change Up Your Offer!
So, you’ve followed our first tip, and have gotten the reader to Open your email campaign. Good first step! But what if they don’t respond to what they see and read? Try changing up your offer.
Why not send different offers along with your various subject lines we mentioned earlier? Maybe try a % off with half of your email list, and a flat dollar-amount savings with the other half? Once again, it’s all about apples-to-apples COMPARISONS…finding out what your readership will respond to best.
Or maybe you run a test with free shipping vs. no free shipping, or one campaign with an expiration date vs. one without?
You can even send to smaller samplings of your list first; review your Open rates in real time; and then roll out the “winning” offer to the rest of your addresses.
The bottom line — especially at the beginning of your journey into email marketing — don’t be afraid to try new things!
If it works, great. And if not, now you know yet “another way to NOT invent the lightbulb” with your readership, as our old friend Thomas Edison would say.
NEXT TIP: Your Links
More >Getting Responses With Email Marketing - Part One
Sep 21st
So, you’ve sent out your E-Newsletter to your email list, and now you’re sitting back waiting to review your Open and Click rates…and the response comes back, and it’s not quite what you were hoping for.
While every campaign and organization is different, and there is no “magical” Open rate, the industry standard often quoted is between 20 - 30%. Anything greater than 30% is often reserved for organizations with smaller lists or recipients who are deeply invested with the organization sending the E-Newsletter.
So, how do you improve those numbers and get readers to Open your campaign? This is part one of a five-part series on variables you can experiment with to increase your readership - and results - from email marketing campaigns.
1) Your Subject Line is Vital!
If no one opens your email in the first place, then it doesn’t matter how valuable, timely, or eye appealing your E-Newsletter is on the inside.
So with your next issue, why not try a different style of subject line than what you have used before, and see which type of subject works the best with your recipients? That way, when you look at the analytical reports provided by most vendors for previous campaigns, you More >