SEO-Focused Web Content Writers
Posts tagged web copy
Content Curation
Sep 6th
Content curation is the process of reviewing and filtering articles and blog posts from across the web.
It’s NOT the same as copying other people’s blog posts and placing them directly on your site, though there are websites that do this quite successfully.
Anytime you share an interesting article on your Facebook account, or retweet a good post on Twitter, you’re curating content.
And sharing content in this way can also helps you maintain your publishing schedule. Because anyone who has ever been responsible for regular web content or blog posts can attest to the fact that sometimes, other things just get in the way! (I know that’s true for me, for SURE)
Sharing content helps shift the burden of blogging or tweeting to someone else. Once you have access to a great piece of content from another blogger, it becomes easy to write a quick opinion of your own. Now you have a new blog post of original content, built on top of a big idea or concept that will be interesting to your audience.
And not only does this help you share the best ideas with your network, it also helps keep you “in the know” on important developments and trends in your More >
Keep it Fresh!
Aug 23rd
There are a number of important reasons why you should be keeping the content on your website fresh. The most simple, and critical, reason is to keep your current and future visitors engaged and interested in what you have to say. Stale content, such as promoting a sale or talking about an event that took place 6 months ago, has the potential to really “turn off” visitors to your website.
Another important reason for updated content that I reference a lot with clients is the SEO value that it can provide. Simply put, search engines really like to “see” fresh, new content (text, graphics, charts, video, downloads, etc.) on a website.
They figure that if someone is taking the time to continually add new stuff to the website, some of it is probably fairly relevant information or data, and probably deserves to be ranked higher than a site which is rarely or never updated.
Providing updated content can also support good customer service within your organization, be necessary for regulatory or legal reasons, or help you maintain company/brand reputation, among others. Bottom line, you need to keep your website fresh! And if you don’t have the time, energy or skill to maintain a More >
Don't Be Scrooge With Outbound Links on Your Website
May 5th
So, you’ve worked hard to get visitors to your web site. I know. (I’ve worked rather hard to get YOU to read THIS.)
And now you’re asking if you should provide outbound links. Well, should you?
What if visitors leave via those links, and then never come back? It’s a concern that many business owners and newer website administrators or writers have.
But let me tell you a secret: Visitors leave when they’ve seen enough. Period.
When they have read (or glanced at) your article or articles; whether they have read an interesting tid bit or have read every last word, they leave. Nothing you can do will stop this. Trying to box them into your site won’t stop them from leaving.
Besides, the truth is that many visitors aren’t even relevant to your objectives - as some of you reading this are undoubtedly to mine - so you might as well provide them with helpful directions or a pathway to a more appropriate web site. Who knows, maybe they WILL be quite relevant to your business later on, and will remember your usefulness?
Does this mean you link to direct competitors, or have outbound links all over the page? Certainly not. But spreading a little love More >
