Your (Potential) Customers are Online Every Day
.Post high-quality web content frequently, which represents your company in the right way and is written and distributed properly for SEO (search engine optimization).
Share your message and interact with consumers via social media.
Use your valuable email database to connect with your customers directly through e-marketing.
And a variety of other critical things that make you more attractive to search engines, build relationships with consumers and the media, and increase your online sales conversions.
We Help Companies Do These Things Every Day
For many businesses, the difference between being on the 1st page of results vs. the 2nd can be worth many thousands (or more) of dollars.
Google ranks websites primarily on the web content posted; the keywords and phrases used; and other things like how images, posts and pages are tagged; frequency and formatting; incoming links, etc..
We know these rules, and how to write and structure in a way that gets Google’s attention. Hat Trick Associates offers web content writing services and a variety of other resources to companies who don’t have the time, desire or resources to create and publish content on their own.
For search traffic to have any value or ROI, it must CONVERT too, which is why high-quality writing is of such importance.
For Small and Mid-Size Businesses
The most successful business owners have learned that with limited resources they should stick with what they do best - and let others handle everything else. That’s where we come in.
We provide expert recommendations and a wide range of resources to the clients we choose to work with. This includes not only web content writing but many other facets of successful web marketing. We provide comprehensive online marketing services designed to meet any need, with proven results we can share with you.
And though there are a couple characteristics that we know a potential client should have for us to be a good fit together, most companies that contact us have them.
If you think you might need help or just have a question - fill out our quick Contact Form or use the form in the right sidebar and let us know more. From there we can determine if you are a good match for the services that we provide to clients every day.
Prediction for 2010…
Jan 4th
The start of a new year is the time for predictions, so I thought I would venture one of my own for 2010. The topic is a change I think will happen with online networking users, and although this refers to personal use, businesses will probably be affected as well.
A good analogy I’ve heard is that social networking brings far away people closer to you, at the expense of making those close to you further away. This makes sense, because we all have our limit of desired social interactions in a day (or week or month), and time spent talking with the college buddy who lives in Boston is time not spent talking to your much better friend who lives across town.
And after the initial rush of catching up with the high school friend who you haven’t seen in 17 years wears off, you suddenly realize that you really don’t care that they “Took the kids for ice cream this afternoon” or “Chose tiles for the big bathroom remodel project today.”
That’s not meant as a knock on old friends!
But everyone has limited time, and we are asked to do more and more with our finite resources these days.
For an example, More >
It's Magic?
Dec 21st
Thinking about a topic for this week’s blog, once again I came across one quite by accident. Joking about my logo, and the *magic* element of my company name and logo, I was suddenly struck by the fact that what I do for clients is really NOT magic. Creating content as a path to online success that is.
That statement is not mean to diminish its importance. As you have read here and elsewhere, content – for your website, your blog, your E-Newsletter, your social media accounts – is more important than ever. And this is not to say that researching and writing and editing and revising and getting approval is an easy process! But I mean to say, if you make the commitment to share
As mentioned in a recent post, it has become increasingly difficult to differentiate yourself on the Internet with technology. There can only be so many Yahoos or Googles online. You’re either one of the huge fish, or one of the countless minnows. But providing great, insightful content and commentary on your category, whatever it is, can still provide you with a space you can stake out as your own online. You may never be the next More >
Marketing Trends for 2010 | BTalk Australia
Dec 20th
Marketing Trends for 2010 | BTalk Australia: Interview with David Siteman Garland
“One point that would be crux of this would be CONTENT, the democratization of content…”
“Fundamental shift in how we view media… everything is becoming a NICHE…”
http://bit.ly/891DYr+


