SEO-Focused Web Content Writers
Article Marketing
14 Ways To Promote Your Company Or Brands Online
Jun 7th
There are now a wide variety of effective ways that you can promote your company, your brands, your products and services online, perhaps more than you realize.
Here’s a handy list of the 14 top categories/activities that you can use to increase your brand presence and awareness- and your revenues - on the web.
Top Web Promotion Methods #1 - #7:
1. Blogs
Blogs have become an excellent tool for social media marketing. If optimized correctly, they can be used to drive traffic to a website. A good blog will also assist in creating internal links, fresh content and non-search engine web traffic.
Some popular blogs platforms include: WordPress.com, Blog.com, Bloggers.com, Typepad and others/
2. Microblogs
Like blogs, microblogging can present huge opportunities for business endorsement, though content needs to be consistent and optimized. The most used is Twitter, as well as Posterous and other niche platforms.
3. Online Video
With the proliferation of broadband Internet, the importance of online videos has rapidly increased. This allows more opportunities to demonstrate products or better explain brands. Popular video-sharing websites include YouTube and Vimeo.
4. Photosharing
Social networks are all about sharing! And this includes photos too, so there are numerous platforms that allow photo sharing with friends or followers. Some of the More >
Write Keyword Rich Article Titles and Subject Lines
May 4th
Ask yourself a quick question, “Do I write keyword-rich article or subject titles?”
Example 1: “Home Theater”
* This article title is too short to get any hooks and the reader has to simply guess what your angle to the topic is.
Example 2: “Home Theater Components”
* This is better, yet still does not explain why someone should read the article.
Example 3: “Home Theater Audio and Video Components That Will Make Your Friends Envy You”
* Now we have picked up a 2 more keywords, “audio” and “video” and a reason why to read the article.
Example 4: “Home Theater Audio and Video Components, Speakers and Setup - 7 Tips to Amp Up Your Sound”
* Here you see multiple, high-value keywords, gave a good reason to read the article, and even used a high-value keyword as a verb, “Amp.”
Not sure what keywords to use? For good keywords to use in your article titles, use an online tool such as Google Suggest, GoodKeywords, or Wordtracker to help identify them.
Also ask yourself another question: “Do the first three or four words of my article title introduce the topic of the article?”
More tips:
1. Avoid starting your title with ‘throw away’ or ‘junk words’ and conjunctions, like “a” or More >
How to Increase the Life Expectancy of Your Online Content
Apr 26th
Go Green - Evergreen, that is! You can greatly increase the life expectancy of your online content by remembering to write in a “timeless” manner.
Writing a regular stream of fresh articles is critical to your article marketing (or blogging) success. However, it’s also important to make your articles as “evergreen” as possible, with content that stays fresh and useful long after you publish it. Being sensitive to how your articles could be read in the upcoming years will help keep them from eventually becoming stale, irrelevant pieces of text.
Most publishers that you are trying to attract with your articles prefer evergreen content as well, for a very clear reason. Evergreen content makes your articles (or postings) more useful to their readers for a longer period, and they can spend less of their own time pulling out stale content. So if done correctly, your articles might live on for years and years on a publisher’s website.
So How to Increase Your Evergreen Factor?
Remove the Time Element - Notice how the evergreen title below drops the year reference? Be sure to remove any time-specific references in the body copy, too.
Stale: “Hot Summer Fashion Trends in 2010″ Evergreen: “Hot Summer Footwear Trends: Flip-Flops vs. More >