SEO-Focused Web Content Writers
Posts tagged article writing
5 Tips to Attract New Readers to Your Articles
Jul 18th
Attracting a new set of readers to your articles or other web content isn’t always an easy task.
Of course, you’re always looking to grow the size of your audience, but it can be tricky hard to pinpoint exactly what makes one article more interesting/exciting/entertaining than the next one.
Increasing the reach of your article writing requires a balance of focus on not only the quality of your content, but also your ability to promote articles after publication. And every step in the process is important, but today’s focus is on the first basic requirement – writing good content. Here are five steps you can use to create a good article:
1. Tell a Story – Create a central theme or hook for each of your articles. Craft a story that your audience can relate or connect to versus just plainly stating facts with little narrative. How you choose to present information to your audience can make a big difference. A well-written story will attract and influence more readers.
2. Speak to One Person – Write your article as if you are communicating directly to a single reader. Try to use “you” instead of “they”, “he”, “she”, etc. This creates a perception with the reader More >
How to Increase the Life Expectancy of Your Online Content
Apr 26th
Go Green - Evergreen, that is! You can greatly increase the life expectancy of your online content by remembering to write in a “timeless” manner.
Writing a regular stream of fresh articles is critical to your article marketing (or blogging) success. However, it’s also important to make your articles as “evergreen” as possible, with content that stays fresh and useful long after you publish it. Being sensitive to how your articles could be read in the upcoming years will help keep them from eventually becoming stale, irrelevant pieces of text.
Most publishers that you are trying to attract with your articles prefer evergreen content as well, for a very clear reason. Evergreen content makes your articles (or postings) more useful to their readers for a longer period, and they can spend less of their own time pulling out stale content. So if done correctly, your articles might live on for years and years on a publisher’s website.
So How to Increase Your Evergreen Factor?
Remove the Time Element - Notice how the evergreen title below drops the year reference? Be sure to remove any time-specific references in the body copy, too.
Stale: “Hot Summer Fashion Trends in 2010″ Evergreen: “Hot Summer Footwear Trends: Flip-Flops vs. More >
