SEO-Focused Web Content Writers
Article Marketing
Writing Great Headlines: Do You Love People or Money?
Apr 25th
You’ve heard us discuss before that the headline is the MOST critical component of your written piece.
But to start back at zero, let’s ask a question first:
“What is the primary purpose of any piece of writing that you publish both online and in physical form — whether a blog post, an E-newsletter, a sales letter or web tutorial?”
In the most basic sense, it’s to get visitors to read what you’ve written, correct? Before you can generate sales, revenues and profits, or even awareness, someone has to take the time to actually read what you’ve written.
And with that said, what is then the primary purpose of your headline; your layout and graphics; your color schemes and fonts; every single element of your content?
The simple but perhaps surprising answer is…
To get the first sentence read..
This may seem simplistic or maybe even confusing to you. “Don’t we have to write compelling and interesting content with great structure and design? Don’t we have to convert?” you might ask.
Well, of course, but until the visitor reads the content in the first place, nothing else can happen.
When focused on writing great headlines remember that your headline is the first, and perhaps only, impression you make More >
Article Marketing in 7 Easy Steps
Mar 14th
Article marketing is a great way to improve your credibility and boost your website traffic. But you can’t just submit any old rubbish to the directories. Here are the seven pillars you should consider every time you want to write an article.
1. Prepare A good article requires good research. This requires visiting websites, reading the news, spending some time surfing forums in your niche, reading blog posts and comments, and reviewing sites like Yahoo Answers. Find problems that people have that you can provide a solution to.
2. Produce When you have your article idea you are ready to start writing. Your article needs to be well structured. In the introduction to the article you need to outline the problem for the reader. Then break the solution down into a series of short paragraphs; walk them through it step-by-step. Finally you need to summarize the solution. The first two steps in this process are often the hardest for business owners and others with limited time and resources, which is where companies similar to Hat Trick Associates and other freelancers come into play.
3. Polish When you’re finished re-read your article. Does your article provide the reader with enough useful information to make them want to take More >
More Tips on Creating Great Article Titles
Jan 24th
Every site you submit articles to may have different editorial style guides. And as we have discussed before, having a great title can make all the difference in the world when it comes to your success. But even a catchy title needs to follow some basic guidelines.
Here are some helpful tips to use when crafting your titles to help you get your articles accepted more quickly:
Double-check spelling and word usage in your article title.
Do not put a period at the end of your article title.
All colons (:) and semicolons (;), long and medium dashes, pipes (|), and slashes (/) are to be replaced with two short dashes (-), or changed to word equivalents.
Ampersands (&) and parentheses () are allowed.
Quotation marks are allowed to emphasize a part of a title, but not the entire title. Please remove quotes around the entire article as they are superfluous and of no benefit to the author or reader.
Never put an article number in the title of an article, such as: Dog Grooming Tips-Article #3
Never purposefully use commonly misspelled words in your article title to try and gain traffic from people who mistakenly misspell words in their searches. It’s sneaky and will ruin your credibility More >
