SEO-Focused Web Content Writers
jhaynes
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Posts by jhaynes
On The Other Hand - Right or Left-handedness Can Influence Web Design
Mar 2nd
Does this make you wonder if the placement of your sidebar that includes your Contact Us form is in the right place?
We like to think that we make decisions based on our ideas of right and wrong — and we do, to an extent. But according to recent research, our choices may also be influenced by something as simple as whether we’re right or left handed.
That’s because right-handed people are more drawn to things on the right side of a screen or page, while left-handed people look to the left. Cognitive scientist Daniel Casasanto of The New School for Social Research says it’s part of the “body-specificity hypothesis” — the idea that our physical bodies affect the decisions we make and the way we communicate with one another. One of the easiest ways to measure this hypothesis is by looking at whether a person is a righty or a lefty.
“Handedness is a good tool (to use) because it’s easily measurable, and our hands our important in how we interact with the physical world,” Casasanto explained to MSNBC.
In his study, which was published in a recent edition Current Directions in Psychological Science, a journal of the Association for Psychological Science, More >
Google Adwords and You
Feb 27th
“I tried Adwords and paid a fortune for a few words. It did nothing to increase my business at all.” – Sound familiar?
Google AdWords is one step in a process. One link in a chain. And no matter how strong that link might be, any chain is broken by its weakest link.
Common areas of waste:
- Bidding on words like car, bicycle or computer. Generic terms that have lots of search traffic, but little relevance – these will burn a budget in no time and the clicks you pay for aren’t likely to turn in to sales.
- Bidding on a few keywords that generate lots of clicks. This is costly – better to have lots of low-cost keywords that generate a few clicks, or do both if your budget permits.
- Ads and landing pages don’t include the keywords that are being bid on. Google will charge you less if you address this.
- Poor ad copy; customers are only interested in their problem. Use copy that demonstrates that you can solve it.
- Visitors land on the home page for your site – you’re making the visitor search AGAIN for what they need. The keywords you bid on already told you what they are looking for, take them More >
Web Content Writing Basics
Feb 15th
Though it may be easy to forget sometimes, a website is simply a technology to deliver human content with.
SEO is important, but cannot be the only goal of web content writing. The best modern web copywriters do two jobs at once: they use their talents to engage an audience and get them to take action, while feeding keywords to search engines at the same time.
The most effective writers usually have a broad range of general knowledge combined with a proven track record that they should be able to share with you. The needs of your organization or company should dictate what you should look for in an online copywriter or editor. If it is necessary to convey a significant amount of very detailed technical information, you may need an expert in your field. But if you need advertising copy or more general material, someone creative can generate attention for your marketing and communication efforts. The ideal combination is often found somewhere in between the two.
Not only should modern copywriters be able to write for both humans and search engines, but they also need to understand the way online readers think. Long attention spans are a thing of the past, and More >
