SEO-Focused Web Content Writers
Posts tagged web writing
Proofreading Tips For Your Next Article
Jan 17th
Article marketing can be one of the most user-friendly, reliable and cost-effective methods to boost your site’s SEO and overall traffic. But it does require some work. Every article you submit or distribute should be high quality, free of any spelling and grammatical errors and the misuse of any words. In general, something that you would be proud to see representing your company or brand.
In addition to the eyeballs that will be reading your article – and judging the company or author that created it – publishers also have guidelines, sometimes very strict, about what they will and will not accept. That’s why proofreading your articles is so important. Here are a few tips:
Give Your Article a Cool Off Period
After you’ve finished writing, step away from your article for a few hours before reading back over it. When you’ve been looking over a block of copy for an extended period of time, it becomes more difficult to see glaring errors, the kind you would instantly notice in other situations. Your mind may start to automatically fill in what you expect to see, not what is actually there on the page.
Read Your Article Backwards
This is a technique I have often used. Have More >
5 Steps To Create Content That Converts…& Increases Your SEO
Nov 15th
Getting “found” online is the end goal of your content and SEO initiatives, in addition to the conversion of your web visitors into customers too, of course.
And it really wasn’t all that long ago that you could effectively grow your business or share your ideas online by “interrupting” prospective customers with Push methods such as banner advertising, unsolicited email messages, or other off-line (and old school!) methods like cold calling. But business people grew weary of being targeted by outbound marketing and promotions long ago, and the technologies in use today have become far better at blocking these methods.
Businesses and people in general have also changed the way that they shop and learn, primarily utilizing search engines, social networking sites and blogs to find the information that they need. “Pull” or inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn. Here are five tips that you can use to help yourself “get found” online:
1. Start with an extraordinary idea
The days of needing a huge advertising budget to spend on marketing and PR to promote your ideas are long gone. Today, truly More >
How Important Is Bounce Rate As A Metric?
Nov 8th
Bounce Rate, or the number of web visitors you have that visit just one page - the first one they land on, can be a vital metric to consider when current overall success and conversion rates of your organization’s site.
Bounce Rates can be especially important if:
- You have a sales or conversion process which requires the user to follow through multiple pages on your site.
- Exploration of your site is important to your goals.
- You are trying to turn new visitors into loyal readers or customers.
- Yours is a retail site and you want people to shop around and make purchases.
- Your homepage is not inducing further clicks, particularly if it contains blog excerpts or other ‘teaser’ content.
So what are some causes of a high Bounce Rate?
Your keywords and content could be mismatched. In cases where visitors are coming from search engines, a high bounce rate may mean that the keywords they used and the content they found when they arrived on your site aren’t aligned - so the page they landed on doesn’t meet their expectations in some way.
The best way to address this is to take the time to analyze your keyword traffic and make sure your pages More >
