SEO-Focused Web Content Writers
Posts tagged web writing
Great Media Exposure for Your Business
May 9th
I wanted to take a moment to talk a bit more about the last post below, about an article that I wrote for our team at Hat Trick Associates that focused on Email Marketing and it’s continued marketing viability, even in the face of new competition.
The reason for bringing up the topic again is certainly NOT to impress you the reader with how fantastic the article was, or how important it must have been to receive the coverage that it did.
Actually, quite the opposite.
Although no surprise, I do feel the information it contained was fairly interesting, and made for a good story…the truth is, with the right message and distribution, I could probably gain a similar amount of coverage for an article in YOUR industry, attributed to YOUR company.
And the coverage the Hat Trick article received was pretty cool, I will admit. It’s not every day that you write something that gets shared on Yahoo, CNBC, MSNBC, AOL…as well as lots of other niche websites, like the European Business Express, or the media powerhouse which is KAIT - Channel 8 in Jonesboro, Arkansas(!)
The great thing is, if a piece is written in the proper way - and shared via the More >
SEO for Blogs Part III - Post Early, And Often
May 2nd
The more often you post new blog entries, the more “food” you give to the spiders, or the programs that crawl the web and index content for the search engines. It’s hard to over-estimate the importance of having lots of new and updated content on your site, and often. Great SEO for blogs depends on it.
If you have enough new content, the spider may even react by splitting up its indexing into more than one visit, when you may even have more web content, and so on and on. At this point the search engine(s) may simply decide to visit your website and index more frequently – a very welcome development for SEO. So keeping LOTS of FRESH, new web content on your site is critical, not just blog posts but also new webpages, social content, recorded webinars and video, everything. The more updated, the better. More content basically means that your pages get indexed more often and new pages or other content will show up more quickly, and be deemed more important by the engines as well.
And while you don’t need to post multiple, long-form blog posts every single day, if you cannot keep up with a regular publishing schedule, More >
SEO For Blogs Part II - Length of Search Query
Apr 18th
Part II of our discussion on SEO for blogs focuses on the phrases and keywords you should use to attract the most visitors to your site.
Recent research suggests that the highest conversion rates from search engine traffic actually comes from people who use a specific number of words in their search queries. The first question is: Do you know how many words you should be using? And the second more important question is, If you don’t know the answer to this question, how are optimizing your site for SEO?
The great thing is that your blog can become so well-indexed with the proper promotion that you have potential to show up for a large number of these phrases relevant to your industry with that knowledge.
Targeting your blog discussion to shorter phases is another strategy to potentially yield high traffic to your website and blog, once again by choosing appropriate keywords that may have less competition than others, and even less so since they aren’t what some consider the “optimal” length.
And think of it this way: Would you rather be the 20th result for a very competitive query, with loads of competition vying to win it, or be the 2nd or 3rd More >
