SEO-Focused Web Content Writers
Posts tagged social media
Time Pays with Social Media Marketing
May 24th
Have you ever asked “Is the time I invest in social media really worth it?”
It doesn’t matter if you’re brand new to social networking or an old hat, chances are you’ve wondered if the time commitment is really worth your return on investment (ROI). And make no mistake, a true investment of time and resources is necessary to see significant social media marketing success.
So the real question then becomes, “Just HOW MUCH time is needed to see solid success?” Recent surveys and studies have attempted to answer this question, but the answer is different for differing organizations. But one thing is clear; ROI is top of mind for most marketers using social media.
Top Social Media Questions
The primary question(s) that most marketers want answered is how to track social media ROI. A sampling includes:
- What are the key metrics to follow for measuring ROI in terms of customer satisfaction, revenues and brand loyalty?
- Are there any recognized industry benchmarks that track the impact of social network marketing?
- How effective is social media versus the resources needed to maintain the effort?
- For marketing execs, how can I tell a convincing story to management about the ROI for social marketing?
The shift of focus has gone away from More >
The Biggest Social Media Platforms and News Sites
May 18th
Comprehensive list of the Top 100 social networking or bookmarking sites are identified, and ranked in order of popularity. Regular updates to the ranking system, which is based on the Alexa. Also shows Pagerank and identifies the category of the site.
Finding Your Customers On Social Networks
May 17th
For most organizations, the conversation of “why” or “should” we do social media has shifted to “where” and “how” do we do social media?
A major component of answering those questions effectively is understanding in which social platforms your customers are already connected and concentrated, because there really is no benefit in beating your customers or clients to the punch this time! Companies need to follow…not lead, their customers across the social networking web.
Maybe your boss thinks none of your customers are on Facebook, but you think they are. How can you prove it?
Or maybe you’re a small-business owner, and know many of your clients or customers are socially connected, but aren’t sure how to find them?
Here are 4 ways to find out where your customers are in social media:
#1: Hire Someone to Tell You
Rapleaf and Flowtown are just two services that reside in the emerging field called “social anthropology”. You provide them with the list of all your customer email addresseses, and they figure out who among your customers is on Facebook, Twitter, LinkedIn and other social media networks; their likes, and other important details.
#2: Analyze Email Behavior
Have you added links to all your social accounts in your emails? Have you added More >
