Have you ever asked “Is the time I invest in social media really worth it?”

It doesn’t matter if you’re brand new to social networking or an old hat, chances are you’ve wondered if the time commitment is really worth your return on investment (ROI). And make no mistake, a true investment of time and resources is necessary to see significant social media marketing success.

So the real question then becomes, “Just HOW MUCH time is needed to see solid success?” Recent surveys and studies have attempted to answer this question, but the answer is different for differing organizations. But one thing is clear; ROI is top of mind for most marketers using social media.

Top Social Media Questions

The primary question(s) that most marketers want answered is how to track social media ROI. A sampling includes:

  • What are the key metrics to follow for measuring ROI in terms of customer satisfaction, revenues and brand loyalty?
  • Are there any recognized industry benchmarks that track the impact of social network marketing?
  • How effective is social media versus the resources needed to maintain the effort?
  • For marketing execs, how can I tell a convincing story to management about the ROI for social marketing?

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