Posts tagged trends
Prediction for 2010…
Jan 4th
The start of a new year is the time for predictions, so I thought I would venture one of my own for 2010. The topic is a change I think will happen with online networking users, and although this refers to personal use, businesses will probably be affected as well.
A good analogy I’ve heard is that social networking brings far away people closer to you, at the expense of making those close to you further away. This makes sense, because we all have our limit of desired social interactions in a day (or week or month), and time spent talking with the college buddy who lives in Boston is time not spent talking to your much better friend who lives across town.
And after the initial rush of catching up with the high school friend who you haven’t seen in 17 years wears off, you suddenly realize that you really don’t care that they “Took the kids for ice cream this afternoon” or “Chose tiles for the big bathroom remodel project today.”
That’s not meant as a knock on old friends!
But everyone has limited time, and we are asked to do more and more with our finite resources these days.
For an example, More >
It's Magic?
Dec 21st
Thinking about a topic for this week’s blog, once again I came across one quite by accident. Joking about my logo, and the *magic* element of my company name and logo, I was suddenly struck by the fact that what I do for clients is really NOT magic. Creating content as a path to online success that is.
That statement is not mean to diminish its importance. As you have read here and elsewhere, content – for your website, your blog, your E-Newsletter, your social media accounts – is more important than ever. And this is not to say that researching and writing and editing and revising and getting approval is an easy process! But I mean to say, if you make the commitment to share
As mentioned in a recent post, it has become increasingly difficult to differentiate yourself on the Internet with technology. There can only be so many Yahoos or Googles online. You’re either one of the huge fish, or one of the countless minnows. But providing great, insightful content and commentary on your category, whatever it is, can still provide you with a space you can stake out as your own online. You may never be the next More >
Why Slashing Your Marketing Now Is Such A Poor Decision
Dec 1st
When you read the news about our current economy, it’s easy to become confused. Is the economy getting better? Standing still? Continuing to decline? I guess it depends on who you ask. And hey, the stock market is doing great! And lots of folks see that as a sign that our economy is on healthy footing. Today someone on CNBC today was even touting “Dow 12,000” by the end of this year. Can you imagine that?
After all we’ve been through that’s hard to believe - starting with the collapse of Lehman Brothers and Bear Stearns, the sub-prime mortgage crisis and credit crunch, and then government takeovers and massive bailouts. Then throw in record unemployment, a weakening dollar, huge government borrowing, and record bank closures. You get the idea. Yes, we were saved from the brink. But things still hardly qualify as “normal” these days. And we are now talking about Dow 12,000?
But what has become crystal clear that some of the challenges that we are currently facing WILL be here for a while. Unemployment is now over 10%, and if you count those that are under-employed or have given up looking entirely, the numbers are significantly higher. Most economists agree More >

