Bounce Rate, or the number of web visitors you have that visit just one page - the first one they land on, can be a vital metric to consider when current overall success and conversion rates of your organization’s site.

Bounce Rates can be especially important if:

- You have a sales or conversion process which requires the user to follow through multiple pages on your site.

- Exploration of your site is important to your goals.

- You are trying to turn new visitors into loyal readers or customers.

- Yours is a retail site and you want people to shop around and make purchases.

- Your homepage is not inducing further clicks, particularly if it contains blog excerpts or other ‘teaser’ content.

So what are some causes of a high Bounce Rate?

Your keywords and content could be mismatched. In cases where visitors are coming from search engines, a high bounce rate may mean that the keywords they used and the content they found when they arrived on your site aren’t aligned - so the page they landed on doesn’t meet their expectations in some way.

The best way to address this is to take the time to analyze your keyword traffic and make sure your pages More >