SEO-Focused Web Content Writers
Blogging
Increasing The SEO Visibility Of Your Blog - Part I
Apr 11th
A keyword focused and well written, keyword rich blog can naturally attract search engine traffic to your site for a variety of reasons.
Most blogs already have an “optimized” site architecture for the search engines, and have clear navigation options and links that go back to the homepage and other main pages of your site. They are also a simple way to keep your website content updated with fresh and relevant information for your readers, as thousands of readers of our Hat Trick Associates blog already know – increasing not only your search traffic, but you conversions and sales revenue, too.
So what are some of the other ways you can the SEO value and effectiveness of your blog?
Blog Directories
Links that “aim” back to your site can be very valuable to you in the eyes of Google and the other search engines, since they help prove that your content is valuable and relevant to readers. “One way” links, or non reciprocal, are the most valuable…the premise being that “two way” links (from two sites linked to each other) could simply be part of an agreement to boost each other’s SEO score.
One great way to provide some of these great one-way links back More >
The Top Social Media Tool for 2011
Jan 10th
If you were told about a marketing strategy that could substantially lower your marketing expenses and produce a ROI of 600% or more for your investment, would you be interested in learning more?
A recent online survey found that 81% of all the marketers report that they would definitely increase their use of this strategy. So what are we talking about? No, it’s not Facebook, YouTube. Twitter, LinkedIn or YouTube.
Of course Facebook, Twitter and LinkedIn are among the top 4 social media platforms. But what is the first? Blogging.
And if you work for a large corporation, you’re probably not blogging yet. Of course, you might have your own personal blog focused on your interests, favorite sport, political or social views, or maybe your hobby. But we are talking about a corporate blog, one that’s sponsored, written and monitored by your organization.
These could be some of the reasons your company isn’t blogging:
- You’re not sure what to write about - Employees are “too busy” to blog - You don’t want to give away company secrets - Can your blogger stay “on message” and “on brand” at all times?
All of these reasons support the fact you really should have someone with a More >
So How Many Blogs Are There, Anyway?
Feb 1st
I’ve been searching recently to answer a question that many who are considering new online programs have asked: Just how many blogs are there, anyway?
Let us start by saying that hard, reliable data is difficult to find! Many of the services or engines that track individual blogs, especially Google, don’t share their information. Even for those that do share data, it’s still impossible to know if their lists are all-inclusive, or how many “dead” and zombie, or “sleeping” blogs they contain.
“Dead” means just what you probably think it means - the blog has been permanently abandoned or discontinued. Unfortunately, this is the fate of many blogs.
Zombie or “sleeping” blogs are terms I just made up, because they seem to fit so nicely - blogs that are temporarily dormant, but will be revived by their owners at some point in the future.
So, you want a number, right?
Well, the current estimates say there are about 450 million “active” English language blogs right now, but that number varies according to the source. Technorati estimated over 200 million blogs at the start of 2009, with exponential growth since then.
Of course these numbers change every day however, as new blogs are started by the thousands (or More >
