SEO-Focused Web Content Writers
Business Resources
Two More Great Small Business Resources
Nov 10th
In our attempt to provide valuable info, insight and resources to other small business owners, freelance writers and other creatives, and the self-employed, I’d like to share a couple of really great services that I have found and utilized recently.
Some of you may already be “in the know” of these resources already, but if not, I hope these will help you out as you conduct your daily business!
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Need a simple Custom Form on your website?
Try Formstack. It’s free to register for an account, and their interface/dashboard for creating Forms is pretty intuitive and easy to understand, so depending on your technical comfort level you can create your own basic Forms for inclusion on your website. There are multiple levels of service of course, from Enterprise levels of service that can handle 100-1,000 Forms, with unlimited numbers of fields in each, no limit to the number of submissions per month through each Form, and also unlimited amounts of storage available to capture all of your web visitors, and their Form information. For small business owners with much simpler needs, more basic packages are available, including a free account if you need 3 Forms or fewer, each containing no more than 10 More >
How Important Is Bounce Rate As A Metric?
Nov 8th
Bounce Rate, or the number of web visitors you have that visit just one page - the first one they land on, can be a vital metric to consider when current overall success and conversion rates of your organization’s site.
Bounce Rates can be especially important if:
- You have a sales or conversion process which requires the user to follow through multiple pages on your site.
- Exploration of your site is important to your goals.
- You are trying to turn new visitors into loyal readers or customers.
- Yours is a retail site and you want people to shop around and make purchases.
- Your homepage is not inducing further clicks, particularly if it contains blog excerpts or other ‘teaser’ content.
So what are some causes of a high Bounce Rate?
Your keywords and content could be mismatched. In cases where visitors are coming from search engines, a high bounce rate may mean that the keywords they used and the content they found when they arrived on your site aren’t aligned - so the page they landed on doesn’t meet their expectations in some way.
The best way to address this is to take the time to analyze your keyword traffic and make sure your pages More >
More Social Statistics - 101
Nov 1st
As social networks grow and mature, new data has begun to surface that show the behaviors and preferences of its users that could prove invaluable to businesses in the future.
Business owners and marketing professionals are of course quite interested to learn more about how consumers on Facebook and other social media become motivated to connect with companies and brands, and their preferences in interacting with organizations.
Some of the latest statistics:
Many users of social media initially displayed a resistance to connecting directly with businesses from their personal pages, in effect showing a desire to keep “business separate from pleasure”, or their personal lives. A fear of being inundated with advertising pitches surely helped shape this mentality. However, new research shows that 43% of Facebook users now “Like” at least one brand or official company page, and this number is rapidly growing.
Of these, 38% of consumers “Like” a company on Facebook so they can publicly display their brand affiliation to friends. This new trend is being called “Social Badging”, and can be a very powerful motivation for affiliation. These users want to display their connection to brands and organizations that they believe represent them, their personal beliefs, are “cutting edge”, say something unique or valuable about them.
42% More >
