Archive for April, 2010
Top 10 Reasons WordPress Is Perfect For Content Managed Websites
Apr 19th
My blog post today is yet another guest appearance on a partner’s blog, this time for my partners at Studio 2108. We can assist you with web graphic layout and design, website development, SEO, content creation and distribution/management, and more! Studio 2108 are industry leaders in the creation and hosting of Content Managed Websites for business.
Top 10 Reasons Why WordPress Is So Effective For Content Managed Websites
Here at Studio 2108, we have grown accustomed to being asked lots and lots of questions about our new Content Managed Website Package and system, developed utilizing the powerful WordPress Blogging Platform. The concept behind the Content Managed Website is fairly simple – your online content has never been more vital to your online presence and overall success, and having a method to quickly, and easily, add or modify your website’s content has become of utmost importance.
So with that in mind, we thought it would be a valuable education resource to provide our readership with the top 10 reasons why WordPress is so effective in creating and managing your own Content Managed Website.
1. WordPress Can Be Customized In Any Way
The most important attribute of WordPress is that it’s 100% Open Source. This means More >
Buy Your Way To The Top, With LinkedIn Job Seeker "Premium" Accounts
Apr 17th
In this past week, LinkedIn announced its Job Seeker Premium Account. If you want to pay extra money every month, LinkedIn will push your name to the top of the hiring manager’s list as a “Featured Applicant.” It’s clear how this benefits LinkedIn; it creates more revenue. It’s also has obvious benefits for applicants. In addition to the “Buy your way to the top” feature, it also provides them with more InMails, a webinar for job seekers, and other benefits. But what about for hiring managers? I’m not so sure. When I’m hiring, I want the best applicant. If someone has paid additional money for a more expensive account, it tells me they really want a job, and that they have the extra money. But it certainly doesn’t mean they will be a better employee, or better suited for a particular job. I would greatly prefer a service that provides me with a ranking system on my applicants that is based solely on their qualifications.
Content Is King - Part II
Apr 12th
When talking about content, the first premise to consider is that for most companies, competing online via “new technology” has become more and more difficult. The truth is, regardless of company size, there can only be a select few winners in the contest to be the best “technology-driven” business online.
True, the technological lead sometimes changes hands, like it did away from AOL and MySpace to the current leaders in their respective fields. But those occurrences are becoming rare. Companies such as Google have gained so much mass, brand equity and momentum that it may be years before they are supplanted in any meaningful way. They won’t be handing off their lead in many categories anytime soon.
No, the way to compete today is by becoming a purveyor of content. Drive traffic to your website, platform or service by creating and sharing valuable information to your target audiences. Fill a niche market. Find a group or segment with unmet needs, and fulfill them.
And this is exactly what AOL and MySpace have done. AOL bought the blog network Weblogs, home to many popular blogs, such as Engadget and Joystiq; and they now employ over 3,000 freelance writers and more than 150 full-time journalists. More >
