SEO-Focused Web Content Writers
Blogging
Web Content Writing Basics
Feb 15th
Though it may be easy to forget sometimes, a website is simply a technology to deliver human content with.
SEO is important, but cannot be the only goal of web content writing. The best modern web copywriters do two jobs at once: they use their talents to engage an audience and get them to take action, while feeding keywords to search engines at the same time.
The most effective writers usually have a broad range of general knowledge combined with a proven track record that they should be able to share with you. The needs of your organization or company should dictate what you should look for in an online copywriter or editor. If it is necessary to convey a significant amount of very detailed technical information, you may need an expert in your field. But if you need advertising copy or more general material, someone creative can generate attention for your marketing and communication efforts. The ideal combination is often found somewhere in between the two.
Not only should modern copywriters be able to write for both humans and search engines, but they also need to understand the way online readers think. Long attention spans are a thing of the past, and More >
How to Screw Up SEO
Jan 30th
SEO (Search Engine Optimization) is not a game, folklore, or interesting entry in Wikipedia.
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Those who want a high ranking must choose the right keywords or keyword phrases to use for headings and text. These keywords or phrases help dictate where you show up on a search engine’s ranking. Why do rankings matter? Give a damn about rankings, because most websites are storefronts for individuals peddling services or companies acquiring clients. If an individual can’t find you online, they choose another company. Furthermore, a company low on the totem pole of rankings loses some of its validity. A high ranking helps validate your company.
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Wow, that’s simple! No. It’s not. You can screw it up by choosing the wrong keywords or keyword phrases. For example, you are a real estate agent and the first heading on your webpage reads, “Buying Advice”. The text underneath the headline pertains to the best neighborhoods to look for houses. A search engine “magically” reads your website and determines that this is a national real estate website. Now, you have to compete with everyone in the United States selling houses. You don’t sell houses in Florida. You’re located in Austin, Texas. You need a good keyword phrase. That’s More >
4 Steps for Selecting Topics for Blogs and Articles
Jan 5th
One of the most critical components of publishing blogs and other articles online for marketing purposes is the proper selection of topics. Topics are such a vital factor in online article marketing because they play such an important role in attracting the right kind of traffic to your website and business.
Traffic is the primary source of potential revenue for any online business. The need to attract quality traffic through web content writing is the key reason why you need to publish useful and beneficial information for your target audience.
The attractiveness of your topics determines the volume of traffic – and thus revenue - they will generate, which are the real measures of success for your online marketing campaigns. So you should select them wisely.
Here are four quick steps of for choosing article and blog post topics that will catch the attention of your target audiences:
1. Identify Need
The main purpose of selecting a great topic is to give your audience what they are looking for. If you can correctly identify their wants and needs, you are on the right path to offering content that they just can’t refuse. One simple way to identify what your target market wants is by researching the More >
